
In this episode of Listen Loudly podcast, we dive deep with marketing and sales expert, Wes Gay, on bridging the gap between these crucial business functions. Discover how to: Eliminate confusion in your marketing and sales strategies Leverage storytelling to captivate your audience Identify the 'right words' to attract and convert leads Boost email marketing effectiveness with simple tweaks Wes also shares a little bit of his personal journey with ADHD and how it has shaped his professional approach. Don't miss this insightful conversation packed with actionable advice! Connect with Wes Gay LinkedIn Instagram Website Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Jun 12, 2024
26 min

Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren “Daz” McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insights, this episode is a must-listen! A few key thoughts: "Strategy without vision lacks inspiration, and vision without strategy lacks a path to progress." "The best ideas often come from unexpected places and require the courage to break conventions." "Understanding customers on a deeper emotional level fuels effective storytelling and marketing success." Don't miss out on these valuable insights! Darren McColl Links LinkedIn Consulting Website Books Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Jun 6, 2024
40 min

Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we think about our food and our planet. Links https://regenorganic.org/ https://youtu.be/U0VyuddRq88 https://www.patagoniaprovisions.com/ Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
May 29, 2024
25 min

In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
May 22, 2024
45 min

Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative projects on track and impactful. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
May 15, 2024
8 min

Step into the world of strategic mastery with our latest Listen Loudly Podcast episode! We're dissecting the invaluable insights from our survey with top marketing leaders to reveal the tactics that truly differentiate successful brands. Join us as we explore the struggles and strategies of today's marketing gurus, providing you with the tools to enhance your own marketing efforts. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
May 3, 2024
15 min

On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute. He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders. Tune in to learn practical insights on how you can effectively rally your team with the same resilience and cohesion exhibited by the geese in formation, only here on Listen Loudly. Show Notes Hoffman Institute - The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Goose Story - The passage compares the flight formation of geese to teamwork and cooperation. Geese flying in a V formation conserve energy and increase their range. They support each other, taking turns leading and honking to encourage speed. When one is sick or injured, others stay with it until it recovers or dies. The passage highlights the importance of standing by each other, akin to geese behavior. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Apr 24, 2024
4 min

Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands. Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements. This insightful discussion provides tangible tips for CMOs and marketers to evaluate and enhance their brand positioning, showcasing how a clear brand identity can drive strategic decisions and unlock growth opportunities. Tune in to this exciting new episode with Prentice Howe and Bethany Cranfield, only here on Listen Loudly. Show Notes Kathy Galloway - Speaker and Educator on Brand Positioning, Brand Purpose and Innovation Brand Positioning - “Emphasizes on who you’re talking to, what you’re saying to them, and why they should care.” - Kathy Galloway Clarity Catalyst Framework - Is a proprietary framework for brand positioning developed by Kathy Galloway Purpose - sets up the foundation for everything you’re doing Mission - answers the question, “What am I doing?” Brand Positioning - defining the consumer and what problems they’re facing Values - the result of your ‘Purpose’ and ‘Mission’ Identity - what the brand is all about Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Apr 10, 2024
30 min

On this episode of Listen Loudly, Terry and Ashley Williams discuss how developing a growth mindset, emotional intelligence, and the ability to thoughtfully respond instead of reacting can help you achieve success and overcome challenges. Terry shares how they used mental preparation techniques to push through a high-intensity sports competition, while Ashley explains how she helps entrepreneurs overcome mental blocks through strategic planning and sustainable business growth. Listeners will learn practical tips for developing mental toughness, seeking feedback, how you can start your day strong, and finding daily opportunities for personal growth. Sit tight with this discussion as hosts, Prentice Howe and Bethany Cranfield, guide you through the conversation. Tune in now! Show Notes Ashley Williams - wife of Terry Williams; co-founder of The League - Houston Gym and Group Fitness Training Terry Williams - husband of Ashley Willions, co-founder of The League - Houston Gym and Group Fitness Training, coach and speaker, and the ambassador of Lululemon The League - a group athletic circuit training for every body Lululemon - Founded in Vancouver, Canada in 1998, Lululemon athletica is a technical athletic apparel company for yoga, running and training. Mindset Shift - involves adopting a new set of beliefs, values, or mental frameworks that can lead to personal growth, improved well-being, and better problem-solving abilities. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Apr 3, 2024
23 min

Sit down with Daniel Weiner of YouShouldTalkTo, a matchmaker for marketers and CMOs. Daniel talks about how he transitioned from agency work to helping brands and agencies find the right fit. In this episode, he covers the importance of chemistry checks early in the process, common reasons why partnerships break down, and how agencies can better present themselves. Learn best practices for RFPs, red flags to avoid, and Daniel's perspective on spec work. This entire conversation will surely provide insights on navigating agency searches and building strong, long-lasting client-agency relationships. Enjoy this discussion on Listen Loudly with your hosts, Prentice Howe and Bethany Cranfield. Show Notes Daniel Weiner - founder of YouShouldTalkTo and a professional brand matchmaker. YouShouldTalkTo - a company that pairs brands/marketers [for free] with vetted agencies and/or freelancers for marketing and tech needs. CMO - Chief Marketing Officer, a corporate executive responsible for managing marketing activities in an organization. RFP - Request For Proposal, a document that solicits a proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset, to potential suppliers to submit business proposals. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Mar 27, 2024
17 min
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