
Listen in to a conversation between Sean Downey, President of Americas and Global Partners, and Bethany Evans, Vice President of Media & Channel Marketing at the North Face, as they discuss building trust with customers, why they believe so strongly in the ads-based business model, and what recent AI advancements mean for the future of responsible marketing.
Mar 29, 2023
35 min

People are managing more of their lives online than ever before, and they expect the services they use to earn and be worthy of their trust. In 2022, we commissioned Ipsos to survey 16,000 people across the Americas on the subject of privacy. Join Ted Carstensen from the Product-Go-To-Market Team in the Americas, and Sarah Bradley, Group Research Manager of Google's Market Insights Program, as they discuss the findings. For more privacy resources, check out g.co/privacy23 (available till Feb 17, 2023)To read the full report, visit https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/customer-data-privacy
Feb 6, 2023
14 min

Listen in as we continue our discussion of modern marketing principles and are joined by VP of Americas Platforms, Sean Downey and Bob Arnold of Google's in-house marketing team. Hear how the shifting privacy environment has impacted Google's Media Lab team's approach to measurement.
Nov 4, 2022
31 min

Listen in as VP of Americas Platforms Sean Downey sits down with Maja Neable, the Chief Marketing Officer, Banking & Chief Data & Analytics at BMO financial group to discuss how her team has incorporated the Modern Marketing principles into their business, and how they successfully transformed the marketing maturity of a 200 year old Canadian Bank. Maja shares how her business used the three key pillars to become successful modern marketers, and how yours can too.
Aug 24, 2022
35 min

As a follow-up to our previous Learn w/GMP podcast focused on Modern Marketing, we welcome back Sean Downey, VP of Americas Platforms and Jonathan Nelson, CEO of Omnicom Digital, to talk about how partners and agencies can take a modern approach to privacy.
Jul 20, 2022
27 min

Listen and learn how first-party data strategies are evolving to meet the needs of privacy conscious marketers. This episode will feature insights and practical advice on all things first-party data.
Jun 17, 2022
28 min

Tune in to learn from Sean Downey, VP of Americas Platforms, as he chats with Nami Choe, Director of Marketing science at Google, on how businesses can renew trust based relationships with customers while evolving their capabilities to future proof their marketing efforts.
Apr 29, 2022
25 min

Tune in to learn how a mindset of experimentation can help you produce better business results. We'll share high level ideas on how to best maximize experimentation, including failing fast, being nimble expert collaborators and anchoring customers and trust at the heart of everything. Now is the time to prove ways that drive performance before it’s too late when cookies go away.
Feb 25, 2022
22 min

Listen & learn from a first-hand experience on how to embrace the art of resilience during a time of change. Hear from one brand on how their experiences helped them adapt and shape their business and how they were resilient when faced with the always evolving digital marketing landscape.
Feb 9, 2022
24 min

As we all prepare to return to office after 18+ months of working from home during a pandemic, it’s imperative that leaders focus on building a culture that balances compassion for people and drives accountability for getting work done. In this podcast, Sean Downey, VP of Platforms at Google, will share his team’s philosophy and approach to ensuring that people feel good heading back into the office.
Dec 1, 2021
34 min
Load more
