
Bill Gray, VP of Platform Services at Citrix, joins James 14 years after they worked together doing hands-on EUC consulting. They discuss what's changed, what hasn't, and where EUC is heading. Bill explains how Platform Services acts as the ""glue"" across Citrix's product pillars and breaks down Citrix Adrien: the AI assistant now in public preview for all Citrix cloud customers. Key insight: Citrix is deliberately holding back on AI actions until they validate that answers are correct. GA e...
Jan 27
42 min

Jack Smith and Chris Walker, SME's for FlexApp and Stratusphere UX, join James O'Regan to discuss the idea behind Liquidware Sparks: small, field built utilities that save real time, fast. Sparks are about less clicking, more repeatable wins, and a clear path from prototype to product. We talk about the “15 seconds x 1,000” mindset, why PowerShell still matters, and how one-button automation (like running 150 checks in seconds) helps teams move quicker without cutting corners. We also get int...
Dec 18, 2025
33 min

Chris Marks, Principal Outbound Product Manager at Parallels, joins James O'Regan to discuss the seismic shifts happening in End User Computing. From vendor licensing changes creating a "perfect storm" to the reality of cloud repatriation, this conversation covers what's actually happening in enterprise IT right now. Chris Marks has over 20 years in End User Computing, starting with Citrix Metaframe 1.8. He's been involved with E2EVC (formerly PubForum) from its inception and has worked at ...
Oct 21, 2025
45 min

In this episode, we chat with Jim Airdo, SVP of Alliances at IGEL. We talk about his career, including how he was the first SE at Citrix before the term EUC had even been invented. We look at the recent acquisition of Stratodesk and what customers can expect. We discuss the long-standing partnership between IGEL and Liquidware and what the future holds. We finish with a look at how AI is impacting EUC. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Man...
Jul 3, 2025
42 min

In this episode, we sit down with Eddie Riddle, who recently joined Liquidware as Senior Technical Solutions Architect. Eddie shares insights from his extensive background in End User Computing (EUC), revealing what drew him to Liquidware and how his experience shapes his approach to today's technical challenges. We explore the current state of EUC, examining the trends that are reshaping how organizations deliver digital workspaces. Eddie discusses practical strategies for addressing common...
May 29, 2025
24 min

In this episode, we chat with Roberto Medina, Senior Solutions Architect at CDW. He talks about how he got into EUC, his role at CDW and what he enjoys most about his job. We also discuss the major pain points customers are facing and how Liquidware solutions help address them. Finally, we finish with Roberto's view on how AI is impacting EUC. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing to...
Apr 29, 2025
46 min

In this episode, we chat with John Moody-Water, Presales Director at IGEL. He shares how he got started in the EUC space, gives an overview of IGEL and his role there, and dives into the strong partnership between IGEL and Liquidware—and how our solutions complement each other. We also discuss an exciting upcoming innovation designed to support IGEL OS 12, and wrap up with a conversation on the growing impact of AI in the EUC landscape. Liquidware Chats is a monthly podcast hosted by James O...
Apr 1, 2025
41 min

In this episode we chat with Jack Smith who is Liquidware's FlexApp SME. We talk about Jack's career from how he got started to his current position at Liquidware. Jack talks about the key differences between FlexApp, App Volumes , App-V and MSIX. He also talks through what are the hardest applications to package and some tips around best practices when packaging. We finish with Jack's insights into how AI could be intergrated with ProfileUnity. Liquidware Chats is a monthly podcast ho...
Feb 28, 2025
43 min

In this episode we chat with Christiaan Brinkhoff who is the Principal Product Manager and Community Director for Windows Cloud & AI. Christiaan is extremely well known in the EUC Community and a regular keynote speaker at EUC events. To kick things off, we talked about Christiaan's early beginnings in IT all the way to his current position at Microsoft. We then discussed the key differences between AVD and Windows365. Following on from this we discussed the announcements from Ignite incl...
Jan 28, 2025
44 min

To celebrate our 20th episode, I invited Liquidware CEO and founder, David Bieneman, to talk about how 2024 has been from a business and technical perspective. David also gives us a glimpse of what is coming in 2025 and beyond, making this a don't miss episode. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and e...
Dec 19, 2024
38 min
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