We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy. As always Michelle brings tons of value and inspiration for beauty creators of any age.Shop Michelle's Collab with MOB beauty Here.Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)—If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the lipservice world, the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!). Learn more about Soulcial Suite:https://www.yoursoulcialmate.com/membershipFollow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==—If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the lipservice world, the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!Find Kevin: IG: https://www.instagram.com/simpleekevin/TikTok: https://www.tiktok.com/@simpleekevin YouTube: https://www.youtube.com/@simpleekevin Apply to Ulta Beauty Collective: https://ubcollective.com/Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!--If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the lipservice world, the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.Instagram: @addisoncainSpate IG and TikTok: @spatenycAddison’s must-follow accounts:Trendmood1Jude ChaoPerfume HaikuJoseph ColbourneGetty Images Fan ClubCarla RockmoreCheck the TagBlanca MiroThe Lipstick Lesbians--If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the lipservice world, the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. Tyler Williams https://www.instagram.com/tylerhwilliamsNouveau Communications: https://www.instagram.com/nouveaucommunications-- If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.--Find Michelle:https://www.instagram.com/themichellespieler/?hl=enhttps://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q-- If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.-- If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.- - If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram: https://www.instagram.com/sonia.elyss/TikTok: https://www.tiktok.com/@sonia.elyssJoin the free community helping beauty creators connect and elevate:https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit