While we can never truly have our cake and eat it too, we can at least test which cake people prefer to eat! On this episode of Link Up Leaders, Francois and Lisa sit down with PickFu's Industry Liaison Anthony Cofrancesco to learn how Amazon Sellers can leverage A/B testing to optimize their product listings. -- About our Guest! Anthony Cofrancesco is the Industry Liaison of PickFu. He’s the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career. This Maryland native is fond of hiking, creating amazing video footage using his drone, and connecting with all types of people from all regions of the world. You can catch Anthony on many webinars, podcasts, and speaking engagements on Amazon, creative output, and cross-cultural people management. PickFu is a feedback platform that is freaky flexible, lightning-fast, and offers a ton of value. The platform enables you to build different types of polls and select the type of person who will respond to them. Learn more about PickFu at https://www.pickfu.com/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Paul Sonneveld joins the Link Up Leaders stage to share with listeners his eCommerce origin story, how and why he created MerchantSpring, and his best practices for scaling your eCommerce business. -- About Our Guest! Paul Sonneveld is the Co-Founder and Managing Director of MerchantSpring. Paul started his career as a Management Consultant and spent many years leading large retail and eCommerce businesses in Australia. He lives in Melbourne with his wife, two children, and their Boston Terrier, Kiko. MerchantSpring is a next-generation analytics platform and business dashboard designed specifically for professional marketplace sellers, full-service marketplace agencies, and FBA investors. MerchantSpring integrates with Amazon, eBay, Walmart, Shopify, and over 70+ other marketplaces to provide clients with a whole-of-business perspective on commercial and operational performance. MerchantSpring accelerates sales on marketplaces such as Amazon by highlighting sales opportunities and operational risks in real-time. Learn more about MerchantSpring at https://merchantspring.io/ Questions for Paul? Connect with him on LinkedIn! https://www.linkedin.com/in/paulsonneveld/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ -- Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ Don't forget to subscribe and turn on notifications! -- Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The last 18 months have been unprecedented for a number of reasons, the Suez Canal blockage creating a heap of logistical issues being among them. On this episode of Link Up Leaders, Francois and Lisa are sitting down with Refael Elbaz, CEO of Unicargo to discuss what has happened, what is happening, and what we should expect to see in the world of logistics. -- About Our Guest! Refael Elbaz is an Israeli entrepreneur and Founder and CEO of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Refael is an eCommerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions. Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for eCommerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for eCommerce businesses enabling them to make intelligent, data-driven supply chain decisions. Learn more about Unicargo at https://www.unicargo.com/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications!   Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Effective communication is the foundation for any strong relationship. How can you build those strong relationships with your suppliers? On this episode of Link Up Leaders, Francois and Lisa sit down with Amazon FBA Seller, mentor, and coach Brian Noonan to talk about the importance of building strong supplier relationships and his best practices for doing so. -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/   Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Amazon Reviews! Are you allowed to ask for them? How do reviews impact your Amazon ranking? How should you handle negative reviews? On this episode of Link Up Leaders, Francois and Lisa sit down with Becky Trowbridge, Content Strategist for eComEngine to discuss all things Amazon reviews and answer all the questions surrounding best practices. -- About Our Guest! Becky Trowbridge is the Content Strategist at eComEngine. Her mission is to empower Amazon Sellers with the information they need to be successful in a competitive market. eComEngine software, which you can find in the Amazon Appstore, is designed to help Amazon sellers save time by automating tasks. FeedbackFive makes it easy to automate feedback and review requests, monitor reviews, and much more. RestockPro helps FBA sellers manage their inventory and profitability more effectively. MarketScout provides detailed Amazon product research. eComEngine provides many free educational webinars and resources for Amazon sellers. Learn more about eComEngine by visiting https://www.ecomengine.com/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ -- Follow Link Up Leaders on social media!   Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

On this episode of Link Up Leaders, Francois and Lisa sit down with Vitalii Khyzhniak to discuss the best practices for scaling and boosting your Amazon business. In this discussion, Vitalii will share his advice for obtaining a full and correct understanding of numbers inside your Amazon PPC, finding the best PPC strategy to suit your cash flow and inventory, and how to implement a long-term solution with weekly check-ins. -- About Our Guest! Vitalii Khyzniak is the Chief Growth Officer at Profit Whales, a business accelerator that offers advertising services to brands that sell on Amazon. An expert in Amazon Advertising, Vitalii is obsessed with increasing profits for 7-9 figure Brands selling on Amazon beyond their expectations with the help of intelligent Amazon Advertising Technology developed at Profit Whales. Vitalii is also the host of Dr. Amazon Podcast, a show for Amazon FBA Private Label Sellers where he talks to top Amazon experts who share clear, tried, tested, and actionable information to the Amazon Sellers community. Profit Whales works alongside their clients to achieve set goals and take full responsibility for promoting one’s activities on Amazon. They merge their unique advertising tools with clients' performance to succeed in this union. -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications!   Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa sit down with Ben Leonard, Founder of Beast Gear and CEO of Ecom Brokers to talk about the REAL method to building an eCommerce business - creating a brand around a group of particular people and creating products to solve their problems.   About Our Guest! Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his eCommerce consultancy (www.benleonard.pro) and eCommerce brokerage (www.ecombrokers.co.uk)   Ecom Brokers makes selling your eCommerce business simple, hassle-free, fair and, clear. Founded by Ben Leonard and Allison Walker, we’ve been there and done it - on all sides. Based in the UK, Ecom Brokers works with businesses all over the world When Ben and Allison worked together on the sale of Ben’s eCommerce business - they noticed a gap in the industry. Where was the brokerage that had the experience of the seller, the broker, the accountant, and the eCommerce expert? It didn’t exist…until now. Ecom Brokers is the eCommerce brokerage by eCommerce people. Learn more at https://www.ecombrokers.co.uk/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ -- Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are sitting down with James Kwon, the Co-Founder and CEO of ePallet. James will be sharing his experiences in the international supply chain, and how his team is using AI to help wholesale customers and manufacturers secure and streamline their supply chain. -- About Our Guest! James Kwon is a tech entrepreneur and is passionate about building people and companies and rooting out inefficiencies. Currently, he is a co-founder, investor, and CEO of ePallet, an AI-powered B2B marketplace and logistics company helping wholesale customers and manufacturers secure and streamline their supply chain. In his role at ePallet, Kwon leads company growth, product development and partnerships. Previously, Kwon has led technology and product for Fortune 500 organizations and startups including serving in roles as CEO of DoubleBeam, Chief Marketing Officer and Head of Product at InviteManager, Director, Head of Game and App Studio for Mattel, Inc., and as Senior Director, Head of Online, Social Media and Mobile for Konami.   --   Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa sit down with Chelsea Cohen, the Co-Founder of SoStocked. Chelsea will share with viewers her experience in Inventory Management, tips for Inventory-Minded Marketing, and the importance of inventory management and supply chain management for scaling your business and maximizing profits!   --   About Our Guest! Chelsea Cohen is an Amazon inventory management expert and the Co-Founder of SoStocked.com, which is an Amazon inventory management software. Chelsea is also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. SoStocked is a fully customizable, fully understandable, automated Amazon inventory management tool that provides real-world forecasting and tracking of your inventory so you stay in stock, increase your cash flow and improve your ability to scale your business.   Connect directly with Chelsea here! https://www.sostocked.com/connect/   Learn more about SoStocked at https://www.sostocked.com/   --   Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   --   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/   Don't forget to subscribe and turn on notifications!   --   Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa sit down with Carlos Alvarez, the original Wizard of eCommerce to learn more about his experience on Amazon, and how he's helping other eCommerce business owners to scale their businesses.   💥About Our Guest!💥 Carlos Alvarez, a successful Amazon retailer, created Wizards of Ecom to empower online sellers with the techniques he learned over nearly 15 years as an Amazon Seller and Digital Marketer. He is also the founder of Wizards of Amazon, the largest Amazon Meetup group in the world, a frequent keynote speaker at events and conferences, Meetup’s first City Organizer, Fiverr Community Manager, lead E-commerce mentor for the SBA, and host of the Wizards of Ecom podcast. In addition to his Amazon experience, Carlos is the Founder and CEO of Blue Bird Marketing and Consulting. Blue Bird Marketing & Consulting offers many years of experience helping new and large businesses launch and grow thousands of new products with great success both on and off Amazon. We help brand-owners grow their brand both on and off Amazon by employing effective techniques and tools such as Amazon Marketing tools. -- Learn more about the Wizards of eCom at https://wizardsofecom.com/ Learn more about BlueBird Marketing Solutions at https://bluebirdmarketingsolutions.com/ Questions for Carlos? Send him a text! 305-902-1283 -- 💥Resources mentioned in this episode💥   📚Virtual Freedom by Chris Ducker https://www.amazon.com/Virtual-Freedom-Become-Productive-Business/dp/1939529743 📚The Founder's Dilemmas by Noam Wasserman https://www.amazon.com/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship/dp/0691158304   🌐Process.st https://www.process.st/ 🌐BaseCamp: https://basecamp.com/ -- -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media!   Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications!🔔   Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com