Show notes
“Why do you need to transform when you are successful as it is?” — Steven Mandis Key Takeaways:[1:34] How Real Madrid looked beyond the sports industry to build a premiere global brand.[4:40] Ways in which data transformed the Real Madrid fan experience.[7:01] Tamara discusses ways to track and measure the success of digital transformation efforts.[10:17] Steven explores the critical role culture plays in tying it all together. [13:05] Why Acrisure is changing the way business is traditionally done. Further Reading:Listen to Episode 3 (Part 1 of this conversation)The Real Madrid Way by Steven MandisAcrisure.comAcrisure on LinkedIn, Instagram and TwitterSend your ideas, questions, and suggestions for future episodes to [email protected] Notable Quotes:“Having direct access to customers, to be able to touch and connect to fans, is really important for loyalty and passion and people sharing experiences together.” — Steven Mandis“We're very thoughtful around the way in which we deliver technology so that it is focused on the end user now, but also in the future.” – Tamara Zaichkowsky“Culture is the glue that holds the organization together.” – Steven Mandis