Matt Sadofsky, Marketing Manager of User Acquisition at AYI, is tasked with driving new subscribers to the mobile dating application. In this interview, he discusses the challenges of marketing a dating app and the strategies he uses to continue growing.

An interview with Nick Adkins, Marketing Analyst at SeatGeek, a leading mobile app for live event ticketing. In this interview, Nick explains how SeatGeek approaches mobile user acquisition with a focus on mobile re-engagement.