LIFT Your Shop
LIFT Your Shop
Kelsey Outram
The LIFT Your Shop podcast is a place to get insights from some of the most respected and outstanding auto repair industry experts around the nation. Kelsey Outram, CEO of LIFT Auto Repair Marketing and co-author of the book Drive More Business: A Step-By-Step Guide To Internet Marketing for Auto Repair Shops, hosts, and discusses all things that help lift your auto repair shop from marketing, staffing, culture, expanding, procedures, tech and more. With the insights shared in each episode, shop owners will learn how to grow their shop and be a leader in the automotive industry.
31 - Mastering the Customer Journey at Your Auto Repair Shop with Darrin Barney
In the competitive realm of auto repair, Darrin Barney, from Elite Worldwide, emphasizes the paramount importance of delivering an exceptional customer experience. From the first contact with a client to the concluding moments of car delivery, Barney explains the significance of warm, friendly interactions and setting a positive tone. His insights reveal that by aiming for a high closing ratio, managing emotions, and creating a ripple effect of positivity, auto repair businesses can turn first-time customers into lifelong advocates. 
Oct 25, 2023
50 min
30 - Benefits of Joining Associations and Attending Training Expos with Sheri Hamilton
In this episode of LIFT Your Shop Podcast, we're joined by a true expert in the field, Sheri Hamilton, representing MWACA/Vision Expo. We explore the incredible advantages of becoming a part of professional associations and making the most of training expos. Learn how professional associations can be your secret weapon for career growth. We are inspired by real-life success stories and how Sheri has created abundance through these opportunities.
Oct 11, 2023
32 min
29 - Direct Mail Do's and Don'ts with Philip Tringali
In this episode of LIFT Your Shop Podcast, Philip Tringali, from Echo Advertising, an expert in the field, provided invaluable insights on "Direct Mail Do's and Don'ts." Join Philip as he shares essential tips and pitfalls to avoid when utilizing direct mail marketing strategies. Whether you're a seasoned marketer or new to the world of direct mail, this episode is a must-listen for anyone seeking to maximize the impact of their marketing campaigns. Tune in now to gain a deeper understanding of the do's and dont's that can make or break your direct mail efforts and take your marketing to the next level!
Sep 14, 2023
46 min
28 - How to change the auto repair industry with Lucas Underwood
In this episode of LIFT Your Shop Podcast, Lucas Underwood, owner of L&N Performance Auto Repair and host of the Changing the Industry Podcast, delved into the intriguing topic of "How to change the auto repair industry?" Join Lucas as he shares his insights and experiences, offering a fresh perspective on transforming the landscape of auto repair. Discover innovative strategies, inspiring stories, and actionable steps to drive positive change within the industry. Don't miss this opportunity to be part of the conversation and explore the potential to revolutionize the way we approach auto repair. Tune in now to be a catalyst for change!
Aug 31, 2023
54 min
27 - The Accountability Process for Auto Repair Shops with Eric Twiggs
In the latest episode of LIFT Your Shop Podcast, Eric Twiggs from Automotive Training Institute tackled "The Accountability Process for Auto Repair Shops." With extensive experience in the field, Eric outlined how implementing a structured accountability process can enhance efficiency, teamwork, and customer satisfaction within auto repair businesses. Tune in now and elevate your business with the power of accountability!
Aug 17, 2023
41 min
26 - Modernizing Your Auto Repair Shop's Online Appointment Experience with Steven Fafel
In this episode of LIFT Your Shop Podcast, join us as we welcome Steven Fafel, Co-Founder at AutoOps, to discuss the importance of modernizing your auto repair shop's online appointment experience. In today's digital age, customers expect convenience and efficiency when it comes to scheduling appointments. Steven shares invaluable insights and practical tips on how to streamline your shop's online booking process, enhance customer satisfaction, and maximize productivity. Don't miss this enlightening conversation that will empower you to stay ahead of the curve and deliver a seamless online appointment experience for your valued customers. Tune in now and elevate your auto repair shop's online presence!
Aug 2, 2023
22 min
25 - Connecting with the Younger Workforce of Auto Repair with Cecil Bullard & Jimmy Lea
In this episode of LIFT Your Shop Podcast, we sit down with Cecil Bullard and Jimmy Lea from The Institute for Automotive Business Excellence to dive deep into the topic of connecting with the younger workforce of auto repair. As the automotive industry evolves, it's crucial for shop owners and managers to bridge the generation gap and effectively engage the next generation of technicians and employees. Join us as we explore strategies, insights, and practical tips to attract, motivate, and retain the younger workforce in the ever-changing world of auto repair. Don't miss this enlightening conversation that will help your shop thrive in the present and future!
Jul 12, 2023
1 hr 14 min
24 - How to grow to your Auto Repair Shop to 12+ locations with Brian Bates
In this episode of LIFT Your Shop Podcast, we welcome Brian Bates, the founder of EAS Tire and Auto, who reveals his proven strategies for growing your Auto Repair Shop to 12+ locations. Brian, an industry expert, shares valuable insights on marketing, scalability, team building, and cultivating strong customer relationships. Join us to gain actionable tips from Brian Bates, the driving force behind EAS Tire and Auto, and elevate your shop to unprecedented levels of success. Tune in now and unlock the secrets to expanding your auto repair business!
Jun 21, 2023
1 hr 7 min
23 - Work/Life Balance from a Multi-shop Owner, James Church - LIFT Your Shop
In this episode of LIFT Your Shop Podcast, James Church from Oxford Automotive, talked about work/life balance from the perspective of a multi-shop owner. He shares his insights and experiences on successfully managing multiple shops while maintaining a fulfilling personal life. Discover practical tips, effective strategies, and valuable lessons that will inspire and empower you to strike the perfect balance between work and life. Tune in now and elevate your understanding of work/life balance in the world of automotive entrepreneurship!
Jun 7, 2023
41 min
22 - Video Storytelling for your Auto Repair Shop with Patrick Egan
In this episode of LIFT Your Shop podcast, Patrick Egan from Spark Interactive emphasizes the importance of incorporating video into your marketing strategy for improved audience engagement and search engine rankings. He offers tips on creating and optimizing video content to enhance your online presence and drive business growth. Don't miss out on the valuable insights and tips provided in this episode!
May 10, 2023
36 min
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