This slideshow was presented at the 2007 New York Biotechnology Association Annual Meeting. Open the PDF and listen along to my comments for the slides on the podcast. Please feel free to distribute the blog link to your staff and colleagues.Many life sciences businesses think their customer is a scientist, physician, or technician. This person may be the end user...

Doris J. Gilman The podcast format allows you to tell your story, complete with a setting, plot, and characters. If you think of your podcast as a story, you have a starting point, from which you can make a case study come alive for your audience. Begin by visualizing interaction with a virtual audience to deliver content that becomes real...