Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families. Watch the full interview here: https://youtu.be/xGZg8IiDNSg  Don’t forget to help us grow by subscribing and liking on YouTube! TIME-STAMPED SHOW NOTES: (00:00) Vivian Tu shares her goal of being rich and desired wealth. (06:00) Focus on increasing earning power rather than saving. (07:16) Importance of learning and being selfish in job choices. (09:50) Vivian's mom's reaction to her leaving JPMorgan. (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits. (14:28) Why do rich people buy high-end fake bags? (16:04) Women providing for themselves and investing. (20:16) Being flexible in partnership roles. (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds. (21:51) Slow and steady investing is recommended for most people. (22:13) Chinese culture associates investing with luck and gambling. (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance. (25:09) Vivian's business made $3.2 million. (27:20) Vivian feels more fulfilled making $300k from her business. (30:26) Instagram is a powerful platform for Vivian's content. (33:01) Vivian Tu mentions the shift in attention spans and content delivery. (34:00) Vivian Tu shares her content creation process and time allocation. (37:31) Vivian Tu breaks down her revenue streams, with brand partnerships being the largest. (41:40) Pricing yourself as a creator. (42:30) Vivian Tu plans to expand into different mediums in the next five years. (43:49) Vivian Tu talks about the structure of her core team. (50:47) Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses. (53:01) Vivian values her friends who understand her experience. (54:43) Vivian believes friendships should be a cost-benefit analysis. (58:09) Some biases hinder certain minorities' success. (1:00:35) Vivian empowers diverse talent in her hiring decisions. (01:01:30) Vivian Tu talks about her family and work ethic. (01:04:17) Vivian Tu shares her experience as an Asian American business creator. (01:06:51) Vivian Tu shares where to find her book and online. What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing. Watch the full interview here: https://youtu.be/xDnO-OtGjvc  Don’t forget to help us grow by subscribing and liking on YouTube! TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. [25:25] The importance of embracing both direct response marketing and tech. [25:50] Mark Moss shares his experience of losing everything in 2008. [29:22] Mark Moss discusses how a random message led to a deal with iHeart Media. [30:21] Mark Moss shares a story about meeting Hal Elrod and realizing the impact of his content. [33:10] Mark Moss discusses his business empire and equity positions. [39:11] Mark Moss shares revenue figures for his content business. [42:10] Mark Moss discusses his frustration with coaching and his shift towards taking equity in businesses. [46:34] Mark Moss admits his weakness in hiring and delegation. [51:06] The attack vectors and the fear of a housing crash. [52:26] The possibility of an inflationary crash instead of a deflationary crash. [53:50] The role of the Federal Reserve in creating booms and busts. [56:49] The dysfunction in the bond market and the US government's increasing debt. [01:01:30] How to protect yourself from inflation. [01:04:21] Will there be a recession in 2024? [01:07:45] Take the market as it is. [01:10:22] Mark Moss talks about the 3 levels for people to learn how to learn. [01:15:39] Mark Moss talks about how he is invested right now. [01:20:18] Mark Moss shares his insights on Cathie Wood’s Bitcoin valuation model. What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy. Don’t forget to help us grow by subscribing and liking on YouTube! TIME-STAMPED SHOW NOTES: (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book (02:50) - No growth hacks, just countless hours of writing (05:40) - Importance of creating content based on real experiences (08:31) - Adapting to algorithm changes and finding what works (09:25) - Sahil Bloom's growth on Twitter in the first year (11:33) - Sahil Bloom's morning routine for creating content (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies (20:29) - The role of Holdco in building and launching businesses (23:06) - The difficulty of scaling without a business background (25:51) - The risks and challenges of income share agreements (27:28) - Finding a good operator through networking (29:28) - Sahil Bloom’s content team structure and monthly spending (32:37) - Sahil Bloom's encounter with Tim Cook at the gym (35:52) - Importance of engineering luck and expanding luck surface area (39:00) - Sahil shares his experience attending the Berkshire Hathaway Conference and meeting Warren Buffett (44:09) - Meeting Bill Ackman after he retweeted a post (47:00) - Sahil Bloom's childhood baseball story and the importance of identity diversification (52:45) - Connecting purpose to work gives more energy (53:45) - Sahil Bloom's purpose changed after having children (54:51) - Sahil Bloom started angel investing in 2017 (58:09) - Sahil Bloom's superpower is building relationships (01:02:36) - Eric asks Sahil about his criteria for investing (01:05:20) -The benefits of imposter syndrome (01:06:25) - Four types of luck: blind luck, luck from motion, luck from awareness, luck from uniqueness (01:08:20) - Friction creates growth and meaningful experiences (01:11:27) - Complementarity vs compatibility in long-term relationships (01:12:51) - Sahil Bloom's health and fitness stack (01:15:30) - Wealth goes beyond money (01:18:38) - How to find Sahil online and learn about his book What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success. Watch the full interview on YouTube: Leveling Up with Eric Siu TIME-STAMPED SHOW NOTES: (00:00) - Ali Abdaal’s Journey from $2 to $5 Million (01:42) - Ali's business model: 99% free content, 1% paid courses. (03:19) - Ali's advice for finding your style and niche on YouTube. (06:33) - You shouldn’t rely solely on YouTube's organic reach. (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali. (12:09) - How to grow your email list organically (15:43) - Unexpected success and revenue from the live cohort courses (20:39) - Ali explains the structure and benefits of their $5,000/year program. (21:28) - Ali shares his concerns about charging for a mastermind. (26:02) - Ali talks about his early ventures into making money online (28:13) - Ali defines what a “feel good” business is (30:17) - Ali plans to create a productivity course and explore equity partnerships (31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel. (32:30) - Ali Abdaal talks about his book "Feel Good Productivity". (39:38) - Ali Abdaal discusses his weekly vlog experiment (42:45) - Simplifying productivity with GPS (goal, plan, system) (46:21) - Ali Abdaal talks about his “Why” in life (47:26) - Find Ali Abdaal online What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.  TIME-STAMPED SHOW NOTES: (00:00) - Blake Rocha breaks down how to create viral content. (03:19) - How did Blake Rocha become so good at creating content? (05:40) - Blake Rocha shares his successful journey in creating content and businesses (08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month. (10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. (15:30) - Here’s why you should stop copying other people’s content. (16:30) - Blake Rocha shares his creative process in creating content. (21:43) - Blake Rocha's shift in mindset from his early days in content and business. (24:08) - Blake Rocha explains the significance of maintaining a grounded perspective. (28:07) - The Creator Economy is here to stay, but it’s changing. (34:00) - Focus is the way to build something generational. (37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media. (38:18) - Blake and Eric talk about possible educational business models. (40:56) - Why Blake Rocha fell in love with the real estate business. (44:44) - How to find the right mentor? (48:33) - Give away your best content for free. (52:00) - Do this if you're trying to scale in the education space. (55:45) - Blake Rocha thinks YouTube is the best platform right now. (58:32) - Blake Rocha’s long-term goal in life. (59:40) - Blake Rocha is planning to go hard on YouTube. (01:08:21) - Blake Rocha on modern dating. (01:11:37) - Blake Rocha talks about his health journey. (01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything. (01:19:52) - Blake Rocha on the OnlyFans Creator Economy. (01:23:12) - Blake Rocha talks about his principles in spending money. (01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.  TIME-STAMPED SHOW NOTES: (00:00) - Mark Manson on the self-help industry (03:00) - Mark Manson's YouTube channel growth (03:39) - YouTube is the most important platform today (06:00) - Mark Manson talks about his experience in traditional media (09:30) - Mark Manson talks about how his content evolved over time (10:52) - The concept of "Content Moat" (14:29) - Mark Manson talks about how he's developing his content production (15:40) - How Mark Manson hit 1 million subscribers on YouTube (18:11) - The most impressive creators on YouTube right now for Mark Manson (21:00) - Nate O'Brien is done with YouTube (21:41) - Creator burnout is normal and part of the process (23:50) - "Debulshtize the self-help industry" - Mark Manson (26:47) - Why Mark Manson thinks Alex Hormozi is brilliant (30:55) - Mark Manson's perfect level of fame (36:40) - Mark Manson on building an audience (37:41) - The Will Smith book deal (40:50) - Is it really worth it to write a book? (42:14) - Mark Manson talks about his content team structure, spending, and online reach (45:14) - How many books Mark Manson has sold so far (45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck' (48:19) - Mark Manson talks about his blogs and SEO (50:50) - Mark Manson talks about his mid-life crisis (58:48) - How can people stop caring about what other people think about them? (01:06:57) - Happiness comes from solving problems (01:08:19) - Trying to avoid rejection is a sense of entitlement (01:10:00) - Mark Manson on therapies (01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry (01:17:00) - Mark Manson on building a community (01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life. (01:23:09) - What does a healthy relationship look like for Mark Manson? (01:24:30) - Mark Manson on marriage (01:31:10) - Modern-day dating advice (01:40:20) - Check out Mark Manson's YouTube channel What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Opus AI will make your content production 10x easier [03:10] - ElevenLabs is one of the most powerful AI speech tools today [04:20] - Use Google Bard to create the storyboard of your video content [06:30] - Find out if you should integrate specific AI tools into your company [07:33] - Experimenting with AI to get better results What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: [00:00] - Codie Sanchez thinks the dream of retirement for people is gone [02:21] - Codie Sanchez’s personal mission and why [06:20] - This is how smart and rich people manage assets and investments [07:40] - Codie Sanchez’s unique skill and realizations as a founder [11:34] - The mentality behind being scared to start a business [14:00] - How you should manage conflicts in a relationship [19:30] - How Codie Sanchez manages her emotions [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy [26:24] - The benefits of being “famous”  [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy [28:40] - Codie Sanchez talks about Blackstone Inc. [32:26] - How Codie Sanchez built her audience from 0 to 1 Million [39:23] - Why Codie Sanchez’s favorite asset is her Newsletter [42:09] - How Codie Sanchez is growing her newsletter subscribers [47:11] - Codie Sanchez’s step-by-step content process strategy [53:20] - The latest numbers of Codie Sanchez’s holding company [01:01:25] - The book Codie Sanchez is planning to launch  [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations. [01:08:28] - The problem with buying businesses [01:15:25] - Three types of operators for your company [01:28:53] - Codie Sanchez’s learning stack right now [01:33:55] - B2C Marketing is always ahead of B2B [01:38:01] - Buy businesses with existing operations [01:39:07] - How to find Codie Sanchez Online What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: [00:00] - Tamara Loehr talks about her best practices in business [03:52] - How AI will affect psychology around sales  [05:43] - Tamara Loehr talks about how she mentors businesses [07:39] - Tamara Loehr’s learning management system process for marketing [08:25] - Creating and managing an offshore team practices [09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Why behavioral analytics are the best metrics for marketing [02:55] - The best data source to understand your consumers [03:57] - Understanding the visibility of your product and key call to action [05:03] - Understanding your customers to 10x your conversion [06:06] - Finding out where the lag is in your conversion flow [08:33] - Understand your audience through their behaviors with your website [10:30] - This is how you can get 100% customer satisfaction What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices