In this week&apos;s episode, Sam Pennington, Senior SEO Manager at New Look, walks us through his SEO background and how he got started with link building. We dive into the specifics of his company&apos;s approach, and how to build links for E-Commerce brands. We discuss unlinked mention management and link building for product and category pages. We share some examples of successful product-based campaigns, and get into the considerations to take before deciding to go with this strategy. Connect with Sam: <a href='https://www.linkedin.com/in/sam-pennington-73577052/'>https://www.linkedin.com/in/sam-pennington-73577052/</a>, or on Twitter at <a href='https://twitter.com/SamPenno_MUFC'>@SamPenno_MUFC</a>.

Sam's Background in SEO and Link Building

Product Link Building Strategy & Life-Cycle

Product Link Building Examples & Considerations

Where Can Small E-Commerce Brands Compete?

Guest Posting & Listicle Link Building with Laura Slingo

We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.