Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achie...
Aug 3
7 min
Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant ...
Jul 27
8 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small c...
Jul 20
10 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Check out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrk In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impa...
Jul 13
10 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whe...
Jul 6
14 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more op...
Jun 29
11 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creat...
Jun 22
10 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and how the new “Push Delivery to This Ad” feature allows advertisers to allocate a percentage of th...
Jun 15
11 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning c...
Jun 8
13 min
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much. As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performan...
Jun 1
11 min
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