What makes a good idea an impactful one? As a creative person, it's safe to say that you have tons of ideas. But there's always that one that strikes a chord that sings, "This is IT!". However, what happens when that idea just isn't striking that same tune with the world? Join me in this week’s podcast as we discuss the steps to take to get your idea out of your head and into the hearts of the public.   FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta Need your copy done, like, yesterday?  I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/

Nothing takes the joy out of your entrepreneurship than burnout! That’s why I reached out to my good friend, Chido Samantha Mbavarira, a digital marketing and wellness consultant, to talk about how to ditch the overwhelm so you can be well and work well. Chido helps individuals and organizations foster digital wellness tools, skills and techniques as part of their personal and professional wellness strategy, and this episode is one you need to today! FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta Need your copy done, like, yesterday?  I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information atashleyfalletta.com/vip-day/

Buffalo, NY is a hot town for not just football and chicken wings, but also for entrepreneurs on the rise, especially powerhouse females. This episode of The Unlimited Entrepreneur is a repurposed interview with Danielle Pietrocarlo, the new director of Buffalo Boss Babes, where we talk about enhancing the group’s elevator pitch into a one-liner that encompasses the electric vibe of this local networking group for women. So sit back, order some beef on weck and let’s get to it! FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta Need your copy done, like, yesterday?  I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/

When it comes to social media, positive content is key to growth, influence and impact, and the best way to do this is to use storytelling in your strategy. Today, we will be hearing from storyteller Kate Glaser, the founder of Hope Rises, a viral Instagram account that focuses on sharing good stories that inspire the good in us all. Make sure you turn your AirPods up because this will be an inspiring and motivational episode for those looking to make a beautiful impact with their content. FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business(HERE) Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta Need your copy done, like, yesterday?  I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/

Fun fact: I love Harry Potter. In fact, he is my secret weapon when I teach Muggles how to explain their business to the world. How have you been explaining your brand up until now? In today's podcast episode, we will explore what makes a story a good story and how to use the power of story to explain what we do to make those high-quality connections that will grow and scale our businesses. So get ready to enhance your elevator pitch and turn it into a storytelling one-liner that will attract, engage and convert it into high-profile opportunities. FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta Need your copy done, like, yesterday?  I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/

I call this flow ‘The Power of Story.’ So many women industry leaders want to rely on their craft being the main vehicle toward high-profile success but know deep down that there is more to being a respected authority in their field than just raw talent. Ultimately, they aren’t booking the paid opportunities they deserve and don’t know why. Sound familiar? This episode will help you move from hidden treasure to visible expert using The Power of Story Marketing Method. This process follows the pillars of attraction, engagement, and conversion, which are three areas of strategy to have in place to market your brand in a way that feels natural to you and your future clients. FREE RESOURCE Ready to blow their socks off? Download your free guide and learn how to explain your business (HERE) Need your copy done, like, yesterday? I got you covered with my VIP Copywriting Day! Get your copy and messaging done in 24 hours with a StoryBrand Certified Guide. You can find more information at ashleyfalletta.com/vip-day/  Be sure to get more personal branding and marketing strategies by following me on Instagram at @ashleykfalletta