Story or DieWhether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. This is a fascinating conversation with Lisa Cron discussing the topic of her book story. Guest Bio."Lisa Cron is a story coach, speaker, and the author of Wired for Story,Story Genius, and Story or Die: How to Use Brain Science to Engage,Persuade and Change Minds in Business and in Life. She has previouslyworked as a literary agent, a television producer, and a storyconsultant for Warner Brothers and The William Morris Agency, amongothers, and currently advises writers, nonprofits, educators, andjournalists on the art and craft of story. She has also served on thefaculty of the School of Visual Arts MFA program in visual narrativeand, since 2006, has taught in the UCLA Extension Writers’ Program"