Send us a text Unlock the secrets behind data-driven marketing and discover how actionable insights can transform your business strategies. This week, we sit down with marketing maestro Mets Kramer, who shares his expertise on moving beyond basic data reports to harness the power of data indicators and triggers. Learn how to leverage KPIs effectively and the critical role of real-time data monitoring in revolutionizing your operations and boosting customer retention.  Our conversation also de...

Mastering Marketing in the Heavy Equipment Industry: Insights and Strategies

As a third-generation educator, it is easy to say that teaching and training are in the blood for Ron Slee. From his beginnings as a coach, through his time at McGill University, Ron developed a foundation for the work he does today. From working within dealerships, to operating a consulting company, creating a training business and running twenty groups, Ron has been directly involved in this Industry since 1969. Ron has been known as the industry expert for years, and has brought this expertise to bear through his training programs. Today, Ron provides specialized, job function based internet based subject specific classes, job function skills assessments, as well virtual seminars and webinars. These courses are designed for manufacturers and their dealers, as well as independent businesses in the construction equipment, light industrial, on-highway, engine, and agricultural industries through Learning Without Scars (www.LearningWithoutScars.com). This platform is a continuation of the work begun by Quest, Learning Centers which was established in 1996. This training is aimed at improving dealer parts and service operations through qualified people that are knowledgeable in using operational metrics and current market and operational best practice methods.&nbsp;