We take you inside the fascinating tradition of El Trueque de Cholula and explain how bartering has connected people, products, and communities for centuries. We share examples of what people exchanged this year—from fruits, vegetables, and handmade goods to clothing, groceries, and even a live chicken—and discuss the differences between trueque and regateo. Along the way, we talk about childhood Tazos, religious traditions, Quetzalcóatl, and why preserving cultural traditions matters to the ...