In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode […]
Oct 21, 2020
1 hr 2 min
In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
Oct 13, 2020
19 min
This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
Oct 7, 2020
17 min
It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update on where I’ve been and everything.
Sep 24, 2020
12 min
Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on his YouTube channel here. https://www.youtube.com/channel/UC67cFyOvKiuzpVHVJR85IIA/videos
Feb 19, 2020
35 min
This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it presents some of the strategies associated with each.
Jan 29, 2020
12 min
This episode focuses on some of the updates to the podcast!
Jan 29, 2020
2 min
This is episode 11 where I discuss Google Tag Manager and how it can help you with conversion tracking, but I also talk about an update that happened to me literally this week within Facebook for setting up tracking and integrating with Google Tag Manager. Facebook seems to have secretly rolled out a much better […]
Aug 1, 2019
12 min
This is Episode 10 and it focuses on remarketing, retargeting, or whatever you want to call it because it’s the same old shite! I go into example strategies for B2B lead generation and for Ecommerce remarketing that focus on multiple platforms. This episode is a little more advanced and assumes you understand a bit about […]
Jul 24, 2019
18 min
Pinterest Ads is growing in use cases and audience sizes, and it is a great platform managing B2C Ecommerce paid media campaigns for direct response and branding. This episode talks about the general structures and strategies for Pinterest Ads and how you can use it. It is not a platform for every scenario, but it […]
Jul 17, 2019
20 min
Load more