Chuck and I first crossed paths over 10 years ago when I purchased materials from his small, new distribution outlet in Charlotte, NC. Today, Chuck continues to blaze a trail as he has taken a fledgling business and pumped new life into it. On this episode, we’ll explore what it takes to bring a business to life, the power of branding, and some of the unique ways Chuck looks to stay ahead of his competition.

With a deep-rooted history in IT, Tim Keefer, Digital Marketing Leader at Owens Corning, takes us through a typical tech stack and the essential pieces that every contractor needs. We’ll also discuss his digital philosophy, how to get key buy-in, and where Tim sees technology going in the future.

Dustin started Gladiator Roofing and Restoration in March of 2020. By year's end, they had over $9MM in revenue! His secret? Hire great people, be true to your word and provide the best possible experience. We’ll discuss his start in the industry, what led him to start his own business and take a step-by-step look at the insurance restoration sales process. We’ll also get more context around the trending hashtag #roofwarz, why he was served a cease and desist, and his thoughts on the future of the industry.

Philanthropist, coach and author, Kyle Hoffman, owner of Roofing & More drops by the show to talk about how his company continues to make the home improvement experience enjoyable for their customers. Founding Roofing & More in 1993, Hoffman’s mission was to re-invent new ways and ideas to serve their customers better, to improve the lives of their employees and to give back to the community. He also talks about his early start in roofing and the passion he has for helping others.

When thinking about the purchasing process, there is usually a monthly payment associated with it. And when taking that step to purchase, most times, people look for affordable ways to obtain what they want. For Brad Cobaugh, Consumer Finance Manager at West Shore Home, he’s dedicated his career to asking the question, “Why should home improvement be any different?” Brad joins the show to discuss his experience across multiple industries and how that’s assisted his philosophy at West Shore. Brad outlines the value of homeowner financing, the criteria to evaluate lenders and key metrics he reviews to measure success.

Charles Antis, Founder and CEO of Antis Roofing & Waterproofing, is a well-respected, widely-known roofing expert, entrepreneur and humanitarian who has become a trusted name in the roofing industry. His passion for being a “cheerleader for good” has helped position himself as an inspirational business leader, championing social-corporate responsibilities. He joins Tom to talk about the company’s positioning as a shepherd in the community, keeping families safe and dry for over 30 years, his first sales job that changed his life for the better, and how that situation got him into the roofing industry and why solving leaks left him feeling much more accomplished than tearing off roofs. Charles also explains the giving experience and how it plays into the meaning behind the belief model of “doing well by doing good.”

Tom is joined by Martin Pettigrew, owner of Monarch Roofing. Martin discusses why the organization is on a mission to take the “con” out of contracting. Learn the story behind the positive culture Martin has created, their obsession with helping homeowners and the communities they live in and how turning words into actions has translated into success as they continue outworking the competition.

Tom welcomes Ross Cochran to the show to discuss how he got Cochran Exteriors started with his father over a decade ago in Indianapolis, Indiana and how the business has boomed to a profit of around $20 million annually. Ross explains the two contributing factors for why the organization has been so successful, the biggest challenges he’s overcome, how he’s used his marketing background to build a solid foundation for their brand and how they continue to exceed customer expectations with a top-notch sales presentation.

Jessica Judd, General Manager of Bone Dry Roofing West joins Tom for a chat about growing up in the roofing industry and shares what she learned along the way. With a plan to continue building upon what her Dad created 30 years ago, Jessica headed west and expanded her knowledge within distribution and then the commercial side of the business. As her vast skills set and strong network continued to grow, she decided it was time to introduce the family business to Colorado. Jessica also explains what she attributes her success to and the gratitude she has for her mentors along the way who have helped her attain that success.

Tom welcomes Greta Bajrami, owner of Golden Group Construction as they discuss how immigrating to the United States from Tirana, Albania at just nine years old inspired her to join the roofing business and completely innovate the construction process and elevate the customer experience. They discuss the events that have shaped and rewritten her American dream, shattering glass ceilings in a male-dominated industry along the way.