Show notes
Jay and Andrew talk about rigging, how money eases the way, making our environment serve us, relationships vs profit, establishing value through the right comparison, and much more.
Books mentioned:
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
New Manufacturing Challenge: Techniques for Continuous Improvement by Kiyoshi Suzaki.

