In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad...
Apr 6, 2021
7 min
Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet. In this episode, Tom discusses how radio...
Mar 29, 2021
9 min
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the February webinar...
Mar 23, 2021
9 min
In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets...
Mar 15, 2021
10 min