Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.

On this episode, Alex covers the following:

1. Manual CPC Bidding
2. Maximise Clicks Bidding
3. Smart Bidding
4. Target CPA Bidding

Episode 12: 'Talking Ads' with Alex, Steph and Tessa

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.