Tracking Conversions and Key Events for Optimized Google Ads

In this episode, we delve into the evolving landscape of tracking conversions and key events in digital marketing, particularly through Google Ads. We'll explore what constitutes a conversion or key event, how to assign values to different user actions, and the best practices for tracking and reporting these events.

Google Ads Admin: Essential Steps for Financial Services - Alex Curtis

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.