Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:Website 1 £6,240 pounds worth of traffic in the last 28 days. Website 2 with £6,900 worth of traffic in the last 28 days.Website 3 with £27,000 worth of free traffic in the last 28 days. Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.