First of all, I don’t claim to be a social media expert, influencer or strategist. Our business creates social media content but it’s not a core part of our service. We don’t rely on getting leads for our clients or our own business through social media.Social media has had an impact on my business though so I want to explain how, why and what I do, then how this can be used for advisers.You'll hear:Why do I use social media?Why I don’t try and help everyone with everythingWhy I don't post much as the companyChoosing the social media platformWhy I cleared out connections & followersWhy I follow, I like, I comment way more than I postWhy there's no comment left behindTypes of content I postSocial Media AdsWhy I try new thingsWhat I would do on Social Media if I was an adviser