An introduction to marketing your Equity Release business and generating more leads online.

What are people searching for on Google?
What's the size of the market? How many searches are there?
What does the joe public think about Equity Release?
How can you approach your marketing message so you don't attract any negativity?

Bob Gentle - Business Superhero Series

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.