Taken from a Facebook Live in our FB group of the same name "Lead Generation For Financial Services". Tom and Alex discuss all the factors that can reduce your cost per click, lead and sale when using Facebook Ads.

In this episode you’ll hear;-

1. The upcoming document on factors that affect the cost per click, by Alex Curtis.
2. What type of ads help to lower the cost per click and generate sales?
3. The factors that affect the cost per thousand impressions on Facebook ads.
4. The importance of having a specific target audience for your ads.
5. How your competition affects your cost per click on ads.
6. How adding relevant media to your ads texts impacts ads click rates.
7. Why adding emojis on your ads texts and headlines improves the ads click rates.
8. The benefit of adding your website’s URL in ad texts.
9. How branding affects your ads click through rates.