Le Brief
Le Brief
One Wild Goose
Hot takes on marketing and branding news
Cannes Lions, Google Using *That* Epste*n Photo, and We're Two!
This week, we cover Cannes Lion winners, Google using an infamous Epste*n photo in their advertising, and celebrate OWG turning *2*! 
Jun 26, 2023
21 min
Tube Signage, Gushers Re-Brand, and AI Is Bad at Design
Sonia and Léa cover the new transportation signage in Britain (of course), the new look for Gushers and Fruit-Roll-Ups, and why AI isn't coming for our jobs: at least this week. 
Jun 23, 2023
30 min
We're Late, But We're Here!
Sonia and Léa have been under the weather this week, so we're a bit late on this one- but we're ready to get into it. We cover the privatization of podcasts  with Bitch Sesh's new Garbage World,  Oatly's new OOH that even Léa (confirmed Oatly hater) has to admit was pretty great, and the new Eurotunnel Le Shuttle re-brand. 
May 23, 2023
21 min
Am I Gonna Talk About Britain Again? Yes.
We cover a lot of Britain (and some America) news in this episode: the LIDL vs. Tesco lawsuit, the new Nickelodeon logo, British Airways safety video, and the WGA strike. 
May 12, 2023
18 min
We Have a New Mic!
We have a new mic! And we talk about Glossier's new site, the NAW brand, and Burger King on Facebook. 
May 8, 2023
20 min
FIX IT.
Mercury's still in the microwave, and so are we - as evidenced by a date-late drop on this episode, which covers Bud Light, Wendy's on Facebook, and the complete impracticality of an Amazon banner ad. Enjoy! 
May 2, 2023
18 min
Chaos in Retrograde!
We cover offensive branding in Europe with Banania, the re-vamped Got (Wood) Milk campaign with Aubrey Plaza, Disigual's rebrand, and why emojis have changed. 
Apr 24, 2023
18 min
Strategized Art!
We discuss Nordstrom Rack's rebrand, Nuud's cheeky chewing gum campaign, and some very trippy mushroom ads. 
Apr 17, 2023
16 min
Put a Leaf on It!
Sonia and Léa talk Tropicana, Fanta, and Dacia's (very ugly, in Léa's opinion) rebrand. 
Apr 10, 2023
18 min
Art School Advertising
Fast Company wrote this week that fast food is in its "art school phase," and we discuss a few campaigns that reflect this era, as well as our thoughts on the Pepsi re-brand. 
Apr 3, 2023
16 min
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