Video and Visibility with Jenny De Lacy Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy. After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless and simple for business. Rejecting random acts of video, and needing an effortless system to follow to grow her business, Jenny developed a six-step system that makes adding video simple and easy to implement in any type of business, and achieve strategic results by nailing the message, speaking to your intended audience and LOVING yourself sick on video Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world. Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence. Pearls of Wisdom “You don’t want to be the best-kept secret in town.” -Shannon Bush “There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy “We need to think like bigger businesses more.” – Jenny De Lacy “Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy “What do you need to say to move someone from panic to relief?” – Jenny De Lacy “It’s never about the tripod.” – Jenny De Lacy Connect with Jenny in these places: Website https://www.thevisibilitycoach.com.au Facebook @jennythevisibilitycoach  LinkedIn https://www.linkedin.com/in/jennydelacy YouTube https://www.youtube.com/c/JennyDeLacyGetVisible Twitter https://twitter.com/jennyd_video Instagram @jennydelacy.video  Connect with Shannon here: Creative Possibility – www.creativepossibility.com.au Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle Find Out More About the Thrive Factor Book here: www.thethrivefatorbook.com.au

097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush! Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives. Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand. Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva. Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website. Pearls of Wisdom “You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson “I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson “It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson “Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson “You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson Connect with Jo from Jo Wilson Design in these places: Website www.jowilsondesign.com.au Facebook @jowilsondesign Instagram: @jowilsondesign Find Out More About the Thrive Factor Book Here www.thethrivefactorbook.com.au Connect with Shannon here: Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle Instagram Facebook Tune into other Law of Effortlessness Podcast episodes here  

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