Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.    This week, I’m giving you a sneak peek into how I guide my clients through this marketing process. You definitely can’t use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this.    In this week’s episode, I help you differentiate how to market your services in these two separate identities, your coaching identity and your therapist identity. That way you know exactly how to attract ideal clients in your offers.    Listen to the full episode to hear the key differentiators in marketing yourself as a coach vs marketing yourself as a therapist. Ready? Let’s get into today's episode!  Topics covered in Marketing Yourself as a Coach vs Marketing Yourself as a Therapist: The difference between marketing as a therapist and marketing as a coach  Why you should be vulnerable while marketing to your target audience  What kinds of keywords you should be using to market your coaching services  How to establish your brand identity to include your coaching services  How to attract clients you really want to work with     Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we’re talking about it on the podcast! This week, I’m giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates.    So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one hand, the more clients they accept the more money they can make. On the other hand, having an overwhelming amount of clients negatively affects their work. They need a healthy middle ground, and you can achieve that middle ground by raising your rates. I’ve raised my rates, I’ve helped my clients raise their rates, and now, I’m going to help you raise your rates, too!    Listen to the full episode to hear real-world examples of how to strategically and ethically raise your rates. Ready? Let’s get into today's episode!  Topics covered in Reduce Your Therapy Caseload While Doubling Your Rates: Why raising your rates can improve your work performance How to compassionately tell your clients you are raising your rates  How to ethically approach raising your rates  How to start paying yourself the income you deserve  How to show up for your clients without resenting them    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching Podcast production for this episode was provided by Sarah Tulloch, founder of the podcast production company CCST.

Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you’re in luck! This week, I share some of the options you can explore to create an income beyond private practice.    If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private practice or even group private practice. Coaching is a great way to use all the skills you already have and seamlessly transition into a more flexible and scalable business model. I’ve done it and now I’m helping therapists like you double your income through coaching and scale beyond private practice after that.   Listen to the full episode to hear how I broke free of societal expectations and created a better quality of life while earning more income outside of private practice. Ready? Let’s get into today's episode!  Topics covered in Creating an Income Beyond Private Practice as a Therapist: How coaching can offer you more income options beyond private practice  Why societal expectations and beliefs are holding you back   How to start paying yourself the income you deserve  What kind of coaching could be right for you  Why you need to include flexibility and scalability in your business plan    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists.   This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth.    Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential.   Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Do you want to start coaching as a therapist but are not sure how or if it’s sustainable? If so, then this episode is for you. This week, I’m launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business.    If you’re a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know that it is possible! During my second year of grad school, I started to see coaching as a way to open doors for myself. I had been working in serving capacities my entire professional career, so I knew I was meant for more. I wanted to have more earning potential, have more autonomy over my career, and serve my community with the skills I had learned. And I did it! Now, I’m going to teach you how to do the same.    Listen to the full episode to hear how I explored my options outside of private practice and made my entrepreneurial dreams a reality. Ready? Let’s get into today's episode!  Topics covered on I Started 6+ Figure Company As A Therapist and First-Gen Latina: How to use your skills as a therapist outside of a private practice  How coaching can help you be more aligned with your dream life  How to stop holding yourself back  How to be confident in your skills - as a therapist and as a child of immigrant parents How to believe in yourself and your decisions    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Are you having a hard time selling your coaching services because you don’t want to be too salesy or pushy? If so, then this episode was literally made for you. Today we’ll be identifying the three mental barriers that are keeping you from selling your coaching services.    If you’re a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that you’re not alone. So many of my clients want to work with me because they don’t know how to get over that mental barrier to selling their coaching services. Together, we are going to identify these barriers and show you how I help my clients overcome them.    Listen to the full episode to hear how to unblock the three mental barriers that keep you from selling your coaching services. Ready? Let’s get into today’s episode!  Topics covered on 3 Reasons Why Selling Feels Hard: How to identify the mental barriers you have to selling your coaching services   Why you can ethically sell your services  How to get over your fear of being too salesy and pushy  How selling your services supports your community  How to transform the trajectory of your career    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching    

Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we’ll be exploring the mindset shifts that are going to help you embrace your role as a coach.   One of the benefits of expanding your services to include coaching is that you have so many more options to support your clients. You can prioritize solution-focused work rather than diagnosing work and give your clients tangible guidance that they can use right now. You can also have more autonomy in your coaching style and include decolonized coaching practices in your work. One of my clients uses tarot in her coaching practice and her clients love it because it aligns with their values. This era of transition is all about perspective and you give yourself so much more room to grow when embracing your coaching identity rather than seeing it as something that is making you go backward in your career.   Listen to the full episode for all the perspective shifts that will help you embrace your coaching role. Ready? Let’s get into today’s episode!    Topics covered on Embrace Your Coach Identity: How to expand beyond therapy  How to monetize your skill set  Why you should focus on solution-focused work vs diagnosing work  How to support your clients on a deeper level  How to explore the power of leaning in and opening your perspective   Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach!    Sonia Fregoso, M.A., LMFT, is a Xicana licensed psychotherapist, and energy coach. Sonia has a bachelor’s in Psychology from the California State University of Los Angeles, and a Master’s in Clinical Psychology from the University of Southern California. Beyond her education, she continues to study Grief & Loss, Depth Psychology, Energy Psychology, Transpersonal Psychology, and Somatic Experiencing. As a facilitator of healing, she combines her expertise in psychology with elements of Curanderismo, Ancestral, Spiritual, and Energetic healing practices.    Join us on an inspiring episode with Sonia, a coach for high-achieving Latinas, as she shares her profound expansion from the confines of traditional therapy to the expansive world of coaching. In this episode, Sonia tells us how she integrated offering coaching as a way to further impact and promote decolonized healing approaches for Latinas.   In this Instagram Live conversation, Sonia shared how she knew she had to expand beyond therapy when she felt her work was confined within the box of being a therapist. Now that she's embracing both of her roles, she’s enjoying her work and attracting clients who energize her.   Listen to the full episode to hear more about how Sonia learned to embrace both of these roles in her journey as an entrepreneur.   Topics covered on Embracing your Therapist & Coach Identities: How she broke free from her limitations as a therapist  Why she expanded beyond private practice and started offering coaching services  How she’s using ethical marketing to attract her ideal clients in her coaching business How she overcame her thoughts about the coaching space How she figured out who her ideal clients were  How she neutralized her thoughts around calling herself a coach   Connect with Sonia Fregoso: Website: https://obsidianwoman.com/   Instagram: @lasoniafregoso Podcast: The Slow Down Podcast Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Sign up for my FREE Webinar “How to Double your Therapy Income with 1 Coaching Offer & 2 Clients per month” Therapist to Coach Collective Waitlist Apply for 1:1: private coaching 

Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you!    Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She’s a licensed marriage and family therapist in Texas and a life coach worldwide. She is a first-generation Mexican American Latina, mother of two, the eldest daughter of immigrants, and she has been a bilingual therapist since 2016. She's worked in different settings in both the nonprofit and for-profit spaces. In 2022, Anna decided to bet on herself and begin her entrepreneurial journey.   Since Anna has opened her private practice, Bianey Counseling Services, PLLC. In 2023 she expanded her services to include private coaching in her work. Ana is passionate about working with first-generation high-achieving Latinas like herself. As a first-gen Latina, Ana knows the pressures and difficulty of navigating family expectations, language, and cultural barriers all while figuring out who you are today Anna is on a mission to help other Latina women also find that balance for themselves and finally feel enough Anna is an incredible incredible incredible therapist and life coach.    This episode really breaks down how transformative her experience was in the Therapist to Coach Collective. Anna was able to grow her income by offering coaching to her clients while working part-time. As a result, she attracted new coaching clients, enjoyed a better work-life balance, and explored new options for her and her business.      Ready to hear more? Let’s dive in! Topics covered on Growing a Private Practice on Part-time Hours: What it’s like to double your income with coaching services   Why coaching is more reliable than group practice  How coaching gave Anna more freedom to serve her clients  How to recognize when you’re burned out     Connect with Anna Rodriguez: Website: https://www.bianeycounseling.com/  Instagram: @annabianeyrodriguez/    Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Sign up for my FREE Webinar “How to Double your Therapy Income with 1 Coaching Offer & 2 Clients per month” Therapist to Coach Collective Waitlist Apply for 1:1: private coaching  

Do you want to take your practice to the next level? Then this episode is for you! Today we’re taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective!    This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it’s all because we focus on your expert and business owner identity. You can become a business owner, make more money, and attract clients that energize you. Let me help you get there!    Ready to learn more about the Therapist to Coach Collective? Let’s dive in!  Topics covered on Therapist to Coach Collective: How to step into your expert and business owner identity  How to call in clients that energize you How to create a coaching offer that sells for you How to set boundaries and protect your license    Connect with Liz Fernandez: Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Sign up for my FREE Webinar “How to Double your Therapy Income with 1 Coaching Offer & 2 Clients per month” Therapist to Coach Collective Waitlist Apply for 1:1: private coaching