Lash Biz Babes
Lash Biz Babes
Erica Schramm
A business & marketing podcast for lash artists✨
6 Mindset Blocks I Had to Let Go of To Grow My Lash Business
One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business.  I truly believe that mindset/energetics and strategy are BOTH required in order to grow your business sustainably, especially as solo owners. So, in today's episode I deep dived into each of these 6 mindset blocks that I've worked through time & time again. And tips on how to overcome them yourself, so that you can build a full clientele and create a life that you truly love. Let's be friends on IG! You can follow me here :) Announcements: Lash Biz Babes is an official sponsor of Lash Bash Utah! I will be at the event at EBL Lashes Headquarters on July 23rd in Lindon, UT. I can't wait to meet everyone! Lash Bash is a lash party for lash artists - essentially a networking event to come together as a lash community! There will be amazing swag bags & lots of fun to be had. And I am currently curating a special course just for Lash Bash Utah attendees that will be included in the swag bags! The event is SOLD OUT! & I am so excited to see you there! Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Apr 27, 2022
38 min
The Missing Piece to Booking Lash Clients on Social Media
If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you! Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on social media, tips for getting seen online by local potential clients, & a few random tangents here & there😂 If we aren’t already friends on Instagram, let's change that! You can find me here :) Audience Growth Accelerator: If you are a solo beauty business owner who is ready to be seen online by local potential clients & explode your local following, so you can get booked & get paid, then this is the program for you!  AGA Online Course: Here is the link for the online course version! Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Apr 23, 2022
44 min
Products, Pricing, & Storytelling with Cheryl Peng of Untamed Artistry
On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly being authentically yourself in all aspects of your business. Whether you are a solo artist, an educator, or a brand owner, this will be a great listen for you! A little about Untamed Artistry: UA is a lash brand based in Canada. They are all about quality products, accessible education, and creating a community of lash artists who are their authentic selves. Here is where you can find & connect with them online: Website: www.untamedartistry.com IG: instagram.com/untamed.artistry Cheryl's IG: instagram.com/agoodenoughhuman Pricing Webinar on YouTube: https://youtu.be/2mlPyGuIKyY Lash Biz Babes Announcements: Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Apr 20, 2022
1 hr 11 min
Retention, Lash Biz, & Mom Life with Kari Bristow of Kari Designs
Coming in hot with our second guest episode this week! Today we have Kari Bristow from Kari Designs on the show sharing her expertise with retention, clientele building, lash trainings, & mom life. She has been in the industry for over 11 years with 10+ of them being an educator. Kari is the retention queen of the lash industry, and brings so much knowledge, retention tips, & experience to the show today. I can personally attest to how amazing of an educator that Kari is after taking her Retention Mastery Workshop back in 2020. It made such a difference in my lash retention, and I am excited for you to get to listen to her on the podcast today! To connect with Kari online, you can find her at: IG: www.instagram.com/thekaribristow Website: https://www.karidesigns.com/ Ready to build your clientele? I, Erica, built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Apr 6, 2022
50 min
Word of Mouth Marketing, Clientele Building, & Mom Life for Lash Artists with Morgan McGrath of Ida Jane Lashes
Today is our very first guest episode! It features Morgan McGrath of Ida Jane Lashes who shares her lash journey and experience with clientele building, word of mouth marketing, restarting her clientele 3 times, outsourcing, being a lash mama, & so much more! She shares a lot of relatable stories and gives some great advice for those who are wanting to grow their lash businesses! Here is where you can find Morgan online & shop her amazing products! Instagram: https://www.instagram.com/idajanelashes/ Amazon Store: https://www.amazon.com/s?me=A1CVOEGI4KGS3M&ref=sf_seller_app_share_new Website: https://www.idajaneeyelashextensions.com/store/p151/Ebook-_How_To_Become_A_Booked_Lash_Artist.html Ready to build your clientele? I, Erica, built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Mar 30, 2022
45 min
The Most Powerful Tool You Can Use to Build Your Clientele & Create a Beauty Biz that You Love
Ever get scared to take risks in your biz, or scared to put yourself out there and what others will think? This is the episode for you! We talked all about the most powerful tool you can use to build your lash clientele and create a beauty business that you love. That tool being - You! Leveraging the power of being yourself, shifting your mindset, & truly loving who you are to be able to attract like-minded clients and create a biz that feels good to you. If we aren’t already friends on IG, let’s change that! You can find me here :) Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Mar 22, 2022
30 min
The #1 Compliment I Received From a Lash Client & What Beauty Business Owners Can Learn From It
No matter where you're at in your lash journey, the lesson shared in today's episode is one that we all can learn from and implement as we are working on growing our lash and beauty businesses! This episode is short & sweet, but teaches a powerful lesson in mindset with a dash of strategy. Let's be friends on IG! You can find me here :) Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Mar 9, 2022
10 min
The #1 Skill You Need to Build and Retain a Full Lash Clientele
On today’s episode I talk in-depth about the most important skill you need as a business owner to build and retain a full lash clientele. And how it applies to the entire process of a client’s experience start to finish. This podcast is applicable to lash artist, spray tan artists, nail artist, or anyone in the beauty industry! If we aren’t already friends on IG, let’s change that! You can find me here 💕 Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Feb 28, 2022
42 min
Content Creation 101 for Solo Beauty Business Owners
In today’s episode, I break down the who & the what of content creation and how to plan out your content in a way that feels aligned to you. Let’s make showing up online sustainable for you as a solo beauty business owner! If we aren’t already friends on IG, you can follow me here 💕 Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Feb 22, 2022
34 min
Babies + Clientele Building: 6 Tips for Building Your Lash Clientele as a Mom
Balancing lash biz & babies is a topic that is not talked about enough in the las industry. So, today I’m sharing my top 6 tips for how to build your lash clientele as a mom. This episode is short, sweet, & to the point! If we’re not already friends on Instagram, you can find me here💓 and if you found this episode helpful, I would love for you to share it with your lash mama friends! Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕
Feb 21, 2022
19 min
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