Land The Right Clients by Markeko Podcast

Land The Right Clients by Markeko

Diego Rios
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It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird. Support this podcast: https://anchor.fm/land-the-right-clients/support
33 - Managing your Content Marketing Team remotely w/ Brooklin Nash
This week we talked with Brooklin Nash about how to manage a team remotely.  Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories. Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter β†’ thelatest.markeko.com Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Sep 6, 2021
33 min
32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio
During this episode, Sara shared some valuable insights about branding:  πŸ”₯ Branding is not about just sending a one off campaign. You can't expect to see the same results. πŸ”₯ A rebranding project takes time. Be patient and split project into more digestible ones. πŸ”₯ How to manage opiniones when it comes to branding. πŸ”₯ The process from research, interviews, building a team for a successful rebranding. πŸ”₯ Great story on how they came up with the logo for 1plusX About Sara Stella Lattanzio: Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter. She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).  Connect with Sara here: https://www.linkedin.com/in/saralattanzio/ Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter β†’ thelatest.markeko.comVisit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Aug 28, 2021
34 min
31 - Growing organic traffic from 0 to 80K visitors with SEO w/ Hassan Aanbar
During this episode, Hassan gave us some great insights:  πŸ”₯ SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels πŸ”₯ You have to understand your unit economics with when it comes to analysis how to invest in SEO. πŸ”₯ Fix your technical SEO first, then start publishing content. πŸ”₯ Be ok in losing potential clients who will just give you a headache πŸ”₯ Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy About Hassan:  Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry. He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads. Specialized in eCommerce and International SEO.  Founder of Bright Leads Media: https://brightleadsmedia.com/  Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter β†’ thelatest.markeko.com Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Aug 21, 2021
40 min
30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders
During the episode Crissy gave us some great insights: πŸ”₯ The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward) πŸ”₯ There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join. πŸ”₯ 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections πŸ”₯ Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration πŸ”₯ Great resources to take advantage of and communities to join if thinking about marketing ops About Crissy:  Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue. With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game. You can contact her here: https://www.linkedin.com/in/crveteresaunders/ Women in Revenue: https://www.womeninrevenue.org/ CS2 Marketing: https://www.cs2marketing.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter β†’ thelatest.markeko.com Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Aug 16, 2021
39 min
29 - Turn comments to conversations and sales with LinkedIn w/ Nadja Komnenic
During the episode Nadja gave us some great insights: πŸ”₯ Define your ICP and start engaging with thought-leaders within your ICP. It's not about engaging with your ICP or buyer personas but people they are following already and engaging with. πŸ”₯ Engage with comments on posts from those thought leaders and start conversations with your ICP from there. πŸ”₯ Send meaningful and personalized messages to your ICP based on the comment you did on posts πŸ”₯ Be consistent. It takes time but be consistent with your posts and engagement on #LinkedIn πŸ”₯ Quality over quantity. Stop adding people like crazy to your LinkedIn and add "Quality" and "Meaningful" connections with your network πŸ”₯ "The Comment and Send Post" > Provide value, offer an e-book or something useful to your network, get them to comment and connect with you to get it. Great way to get extra reach and extra connections. πŸ”₯ Your goal is to get inbound connections over outbound ones. πŸ”₯ Be youself. It's ok to ask for help and get a psychologist, therapists or someone to get through pressure You can contact Nadja here: https://www.linkedin.com/in/nadjakomnenic/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Aug 2, 2021
47 min
28 - The $10K product launch blueprint using only Twitter w/ JK Molina
During the episode JK gave us some great insights: πŸ”₯ You can tap onto people's network easily on Twitter πŸ”₯ Stop worrying about followers. What matters is engagement. πŸ”₯ The 4 key mistakes people make when using Twitter πŸ”₯ Pick a niche and specialize in it. It's easier to build a product around it πŸ”₯ Smaller players can have a huge impact You can contact JK here: https://www.linkedin.com/in/jk-molina-97a8a6139/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Jul 23, 2021
29 min
26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich
During the episode Andrei gave us great insights about:  πŸ”₯ Three common mistakes B2B companies make when targeting accounts πŸ”₯ Focus on defining your ICP and pick ONE πŸ”₯ By picking one niche, you are allowing your team to build processes that can be replicated πŸ”₯ Target champions over decision makers first πŸ”₯ Make sure to have a sales follow up program You can contact Andrei here: https://www.linkedin.com/in/azinkevich/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Jul 19, 2021
41 min
27 - Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
During the episode Emily gave us some great insights: πŸ”₯Focus on delegating delivery over mkt and sales πŸ”₯Find out very quickly who you DONT want as a customer/client πŸ”₯Working with on industry or type of business will allow you to build processes and foundations to grow your team πŸ”₯Be open to get feedback from your team, bosses and everyone πŸ”₯Protect your team from burnout. Be flexible and understand what drives them - it's not always about money πŸ”₯Understand the numbers of your business. It will allow you to grow, invest and also be prepared for downside swings in your business You can contact Emily here: https://www.linkedin.com/in/emilyhirsh/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Jul 19, 2021
38 min
25 - How to use local PR for product launches w/ Mickie Kennedy
Today's podcast is with Mickie Kennedy, expert in helping small businesses, authors and startups increase visibility. Founder of eReleases with +22 yrs of experience helping small and medium size businesses with press release services you can afford. Great insights on how to use PR to reach out to local news channels and leverage it for your product launches. You can contact Mickie here: https://www.linkedin.com/in/publicity/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Jul 5, 2021
38 min
24 - From eComm to Retail: What does it take to make the jump w/ Maureen Mwangi
During the episode Maureen gave us great insights about:  πŸ”₯ Promotion in the retail work is not just about discounts πŸ”₯ You have to really understand the internal economics of your eComm before you make the jump πŸ”₯ Start small working with local stores to test your product in retail space πŸ”₯ Going after retail is like opening a new channel that lets you scale fast πŸ”₯ The 6 things you need to pitch local retailers to get your first order πŸ”₯ Build a community around your brand You can contact Maureen here: https://www.linkedin.com/in/maureenmwangi/ Follow us at: @markekodigital  Join our FB Group and get Blueprint Certified β†’ https://www.facebook.com/groups/fbexams  Subscribe to our weekly newsletter β†’ thelatest.markeko.com  Visit our website β†’ www.markeko.com --- This episode is sponsored by Β· Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
Jun 28, 2021
33 min
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