Ladies Who Launch
Ladies Who Launch
Alyssa Berry and Dakota Kidby
Hosted by entrepreneurs Alyssa Berry and Dakota Kidby, Ladies Who Launch is a podcast for women marketers, by women marketers. We’re here to inspire, empower, and elevate—diving into the bold ideas, breakthrough strategies, and unstoppable successes that fuel impactful campaigns.
111 - A summer to chill
It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall. Have a great summer, everyone!
Jul 17, 2024
5 min
110 - Part 2 to the last two
We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries.
Jul 3, 2024
38 min
109 - What are you paying for? Consultant vs. Employee
Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff.
Jun 19, 2024
21 min
108 - Vacations and Life Decisions
We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation.
Jun 5, 2024
49 min
107 - Embracing Both Your Masculine and Feminine Energy
Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world.
May 22, 2024
33 min
106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce
It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise.
May 8, 2024
37 min
105 - Being a hero isn’t beneficial to you or your clients
We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient.
Apr 24, 2024
37 min
104 - Who is influencing whom?
This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself.
Apr 10, 2024
39 min
103 - How to pitch for work that aligns with your values
Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values.
Mar 27, 2024
26 min
102 - Go with the flow: working with your menstrual cycle, rather than against it
The one where we talk about our periods 😂 But seriously, why not make your cycle work for you, rather than against you?
Mar 13, 2024
40 min
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