Shareef O'Neal is a current college basketball player at LSU. He is the son of NBA Legend Shaquille O'Neal. As a senior forward, O'Neal was ranked among the top high school basketball players of his class. Reef comes on the KraftMasterPodcast to catch up with host Prince Ali, and talk about what he has been up to as of late and his expectations for the upcoming season.

Host Prince Ali, current overseas professional and UCLA basketball alumni, interviews an array of successful individuals from all career paths. The podcast is a platform for guest to tell their stories and give viewers an informative outlook on their journey. It emphasizes the trials and tribulation that the guest encounter along their paths to success.