Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: <ul><li>What percentage of your advertising budget goes into sports? </li><li>How do you measure success? </li><li>What type of inventory does Gus's Fried Chicken utilize? </li><li>How do you reevaluate your budget as you continue to grow? </li><li>And more! </li></ul> Listen now!

Comparing Selling Music To Sports

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. 
Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!