<p>Paul and Brandon discuss how to manage multiple partners in the same category. They unpack this from a school/team perspective and a client/agency perspective. They dive into everything from:</p><ul><li> IP Rights</li><li> Exclusivity</li><li>The difference between pro and college teams managing multiple partners</li><li> and more! </li></ul><br/>

Client Perspective: Gus's Fried Chicken

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. 
Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!