The Kirk + Kurtts Design Podcast
The Kirk + Kurtts Design Podcast
Kirk Visola & Andy Kurtts
Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC
53 minutes Posted Oct 22, 2025 at 6:00 pm.
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Show notes
In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven. Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an afterthought — even when the product’s not done yet. From the gold-topped packaging to their public benefit corporation status, Fabric is trying to do things different...