The Kirk + Kurtts Design Podcast
The Kirk + Kurtts Design Podcast
Kirk Visola & Andy Kurtts
Alex Perry, CEO of Right Way Signs, LLC
54 minutes Posted Oct 6, 2025 at 4:00 pm.
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Show notes
This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton. We dive into: Growing up around lettering and storefronts in EvanstonWhy Right Way lost a big clie...