Kippin' Up exists to share stories about the peculiarities of running small businesses across Africa, especially in Nigeria, while offering solutions to some of the challenges of running successful small businesses.The podcast is brought to you by Kippa. The free to use financial management app for small businesses. Download the app here: www.kippa.africa/downloadFollow Kippa on Social media:www.facebook.com/kippaafricawww.instagram.com/kippaafricawww.twitter.com/kippa_africaMusic:Crowander - Who Would Have ThoughtAdditional music: Epidemic Sound

On this episode, we are looking at how small business owners can grow their customer base. The episode touches on how they can retain the customers they already have and different channels they can use to get more customers and in turn grow their business. We spoke to some business owners about their experience trying to grow their customer base and we interviewed Oluwamayowa Oshidero, who has years of experience helping Small businesses grow their customer base through his company Equilibrium Zone. He mentioned some things business owners are getting wrong in their quest to getting new customers and explains how they can make things right. Podcast Sequence:0.00 - Introduction1.10 -  First Business Owner interview (Ibukun)2.90 - Second Business Owner Interview (Olivia)3:37 - Interview with Oluwamayowa5:25 - What SMEs are getting wrong about growing their customer base12:15 - Kippa Ad13:25 - How SMEs can grow their customer base20.04 - Thank you for Kippin’ Up with us on this episodeThis podcast was powered by Kippa. A free to use mobile financial management app for small businesses.Download the app here: www.kippa.africa/downloadFollow Kippa on Social media:www.facebook.com/kippaafricawww.instagram.com/kippaafricawww.twitter.com/kippa_africaMusic:Crowander - Who Would Have ThoughtAdditional music: Epidemic Sound