Kick The Narrative
Kick The Narrative
Kalu Kalu
Stories Powering Enterprise
Barbers Should be Exposed | KTN Podcast #14
Armstrong joins me for a conversation on value-based pricing, barbering as a scalable business, personal branding in Nigeria, and why the next economy will reward operators who systemize their craft. From pricing psychology to client boundaries, tools, time discipline, and first-mover advantage
Dec 14, 2025
1 hr 24 min
Nepo Babies Still Work | KTN Podcast #13
Somto joins me for a conversation on unemployment, survival, and self-definition in modern Nigeria. We break down why I insist “unemployment is a myth,” how a broken system still doesn’t excuse small thinking, and what it really costs to exist as a young woman trying to look good, stay sane, and build a future in this economy.We get into federal uni trauma, missing scripts and wicked lecturers, luxury vs survival, beauty economics, influence without substance, faith vs religion, loneliness in a “connected” age, and why abundance is first a mental operating system before it ever shows up in your bank account.
Dec 9, 2025
1 hr 12 min
Your Adult life is your business | KTN Podcast #12
Giovanni and Divine join me for a conversation on the shifting realities of adulthood. We unpack ego and employment, how parental love shaped our choices, the gap between desire and discipline, what makes a “good woman,” and why human connection is still the ultimate currency.
Nov 12, 2025
1 hr 49 min
Taking growth seriously after uni, Big decisions | KTN Podcast #11
Buneta joins me for a conversation on identity, ambition, and the economics of becoming. We cover visibility vs. privacy, NYSC realities, Abuja club market intel, DIY grit, supplier hell, pricing your value, scaling a microbrand, modern dating rules, and how shame blocks execution. It’s raw, practical, and immediately useful if you’re building a life, a business, or both.
Oct 20, 2025
1 hr 33 min
Unemployment is a scam as a creative | KTN Podcast #10
Kene “Sparky” joins me for a conversation about the business of music in Nigeria. We break down how to manage talent, why consistency beats hype, the opportunities in Abuja’s sound, and why unemployment may not even exist.From Lagos vs. Abuja debates to the gaps in artist development, this podcast episode breaks down how young managers and creatives are rewriting the playbook. We cover collaboration, funding struggles, content strategy, and the truth about building a career without waiting for record labels. Watch if you want insights into Nigeria’s next big creative hub.
Sep 21, 2025
1 hr 6 min
You are also fine, so what happened? | KTN Podcast #9
Jessica and Stephanie (Bunny & Stephora), law students turned DJs, join Kalu on KTN Podcast to share:• How mutual dislike turned into a DJ partnership• Balancing university law studies with nightlife careers• Gender bias & sexualization in Nigeria’s DJ industry• Afrobeat, amapiano & the art of back-to-back sets• Why female DJs must demand fair pay & reject “exposure gigs”• The mindsets that keep them resilient under stress
Aug 30, 2025
1 hr 20 min
I am my own Government, LaVida Local demolished fear | KTN Podcast #8
MARCUS ALUFA joins me for Episode #8 of the KTN Podcast. He’s the founder of LaVida Local, a hospitality brand in Abuja built on structure, street smarts, and self-direction. From carpentry to nightlife to building one of the city’s most consistent lifestyle spaces, Marcus shares what it really takes to lead without waiting for permission.In this episode, we talk about how discipline shaped his business, how faith drives his decisions, and the systems he’s using to make LaVida Local operate without him.
Jul 27, 2025
1 hr 16 min
God punish anyone saying i don’t deserve my position | KTN Podcast #7
Abuja’s most in-demand DJ, Sssoundgawd, joins me to break down his new single Ya Strata, the meaning behind 333, and how he’s built his name in the Amapiano scene.We talk positioning, coming back from Dubai, and what it really takes to stand out in Abuja’s fast-moving music culture.If you're building a brand or love the sound, tap in.
Jun 24, 2025
1 hr 32 min
Some couples cry during their photo shoot | KTN Podcast #6
Caleb joins me for Episode #6 of the KTN Podcast. He’s the creative force behind a standout photography brand that found its niche in weddings—and in this episode, we unpack the story behind the lens. From how he got started to why he chose weddings, Caleb shares the mindset, values, and processes that drive his work.We also explore his client approach, experiences building and mentoring a team, and the realities of scaling a photography business in Nigeria. Plus, we talk about the systems and structures he believes will define the future of the industry—for photographers, creatives, and business owners.
May 13, 2025
1 hr 54 min
Gaea Lumi patenting Igbo traditional hat | KTN Podcast #5
Keme joins me for Episode #5 of the KTN Podcast. As the founder of Gaea Lumi, she turned her love for hands-on creativity into a thriving fashion brand rooted in sustainability and ethics. In this episode, we dive into her journey—from starting her business in 2019 to building a profitable, purpose-driven brand.We also discuss the challenges of moving out of her parents' house, navigating business ethics, managing staff relationships, and seizing opportunities in Africa and beyond. Plus, we get into the vision for Gaea Lumi, the importance of patenting unique designs, and much more.Engage Keme: https://www.instagram.com/gaealumi/See Kick & Co: www.kicknco.com
Mar 10, 2025
1 hr 8 min
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