<p>Key Takeaways:</p><ul><li>Challenges when starting a segmentation</li><li>Creative ways to communicate a segmentation</li><li>Importance of stakeholder inclusion in the beginning of the process</li></ul><p>Resources:</p><ul><li><a href="https://murphyresearch.com/articles/should-my-segmentation-be-global-or-localized">Should Your Segmentation Be Global or Localized?</a></li><li><a href="https://murphyresearch.com/articles/8-creative-ways-to-use-segmentations">8 Creative Ways to Use Segmentations</a></li><li><a href="https://murphyresearch.com/articles/2-key-questions-to-answer-to-rock-your-next-segmentation">2 Key Questions to Answer to Rock Your Next Segmentation</a></li></ul>

Where Do Consumers Stand On Sustainability?

Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement. Tune in for the insights, stay for the candidness!