In this episode, we meet Brett Thompson from Mzansi Meats whose cultivated mince is going to revolutionise BBQ's across South Africa as Africa's 1st cell-based meat startup. He and Emma Osborne dip into the ethics of meat, animal agriculture, and how companies like Mzansi will have a huge impact through wise consumer targeting. Listen in to our chat to hear us ponder: - what a world without animal cruelty would be like - how he transitioned from selling plant-based food to cell-based founder - why he chose to focus on meat for the BBQ - what "Mzansi" means to them and why they chose it as their name - how to market to curious omnivores Don't forget to buy your tickets for the KET Virtual event on 20th November when you can meet speakers like Brett and many more! Use this link to grab yourself a pay-as-you-can ticket! https://www.eventbrite.nl/e/kets-virtual-update-on-kind-technology-and-future-food-tickets-127367031219 Links to Emma https://www.linkedin.com/in/emmaosborne/ and Brett linkedin.com/in/brett-thompson-6893171b https://credenceinstitute.org   https://citizenkind.com https://mzansimeat.co/

The forces who bring us together, Ira Van Eelen and Olivia Fox Cabane join me, Emma Osborne, on this first episode where we talk all things cell-based, the origins of KET, hacking the genius mind, why mushrooms are the future and ending world hunger in a sustainable way. UNMISSABLE! We recorded this just before the 3rd (and 1st virtual) KET event in 2020. Tickets available on the KET website! Kind Earth.Tech - https://www.kindearth.tech Citizen Kind - https://www.citizenkind.com Connect with our host Emma Osborne - http://linkedin.com/in/emmaosborne Connect with Ira - https://www.linkedin.com/in/iravaneelen Connect with Olivia - http://linkedin.com/in/ofc