Keep The Change
Keep The Change
Bart Nollenberger
How to Turn Your CRM into an ATM with Tom Stuker
42 minutes Posted Oct 17, 2025 at 11:00 am.
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Show notes
If you’ve been in automotive longer than five minutes, you’ve probably heard the name Tom Stuker. He’s the guy who literally invented the BDC. The guy who turned phone sales into an art form. The guy who logged 23 million miles training dealerships across the planet And today, he’s on Keep the Change. In this episode, I sit down with the legendary Tom Stuker, founder of Stuker Training, to unpack 50 years of real-world lessons about sales, leadership, and what it truly takes to build a busine...