As of today, we now have 5 employees at Arrows, and we still have a few more to come (https://arrows.to/jobs). This week we talk about this process and the new challenges we're experiencing as we scale.
Now that we've raised some funding, we can afford to hire a few people to join Arrows sooner than we expected. We dive into how that's going and what that means for the next few months.
Two bootstrappers raise $2.75 million from VCs, record the process, and interview their lead investor (Ep. 36)
This is an unusual episode for us. We recorded most of it back in April, when we decided to raise venture capital money for Arrows. This episode was recorded on April 12th, the day we first started speaking to investors, and on April 14th, which is the day we signed the term sheet. It all happened very quickly. Special guest at the end: we talk to Darian Shirazi, who is our lead investor at Gradient Ventures.
We explore some of the bigger questions around what Arrows actually is, why the timing is right for us now, and how a big new customer is starting to integrate Arrows.
We talk about some feature updates we made, and how we're trying to improve the product to better solve the job customers expect.
We're trying some new things with demos and how we encourage people to take the next steps at the end. We also discuss our new features that we built on the fly for a trial customer.
After a slow week or two post-launch, we've starting to build up our momentum again.
This week we're really feeling the post-launch grind... website traffic and new trials are settling down to their new baseline and there's just a lot of work ahead of us. We detail how the launch trials went, what content and marketing we're testing and more.
We do a full update on all of our launch numbers (tweet impressions, website pageviews, free trials started, paid conversions). We give some details on our "Friends of Arrows" launch strategy. We discuss why the content series we planned to launch today didn't feel right. And finally, we detail our plans for post-launch.
Our launch went really, really well. This episode is two guys who are tired trying to make sense of it all. And actually... the numbers end up really out-of-date even by the time we edited the episode! We also discuss: launch day is only the start, not the end, so what's next?