In this special episode, Rivki takes the stage at the J2J Expo and shares the social media strategy behind everything she has built. From breaking down Instagram metrics to the truth about influencer gifting, ShopMy affiliate marketing, and why going viral might actually hurt your business, this is the most practical breakdown of how social media really works that Rivki has ever put on record.We get into:1. The full Instagram breakdown: reels, stories, bio optimization, and what actually drives discoverability for businesses and creators alike2. The metrics that matter and the ones that are just vanity: engagement rate, saves and shares, and conversion rate explained simply3. Influencer gifting and ShopMy: how affiliate marketing is changing the brand and creator relationship and what it means for your bottom line4. The curse of virality and why chasing a viral moment can tank your conversion rate overnight5. Networking, the long game, and how Rivki integrates her Jewish identity into her content without ever thinking twice about it.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz0:00 - Intro2:20 - Platform Breakdown: TikTok, Instagram & Substack6:15 - Instagram Stories, Reels, Feed & Bio Optimization9:45 - The Reality of Podcasting (Managing Your Expectations)11:35 - The Metrics That Actually Matter & What to Ignore16:09 - Brand Awareness vs. Conversion Content18:47 - Influencer Gifting: What Brands Get Wrong25:25 - The Curse of Virality28:05 - ShopMy & How Affiliate Marketing Is Changing Everything33:50 - Networking, the Long Game & Why It Always Pays Off37:44 - Being Jewish Online & Showing Up Unapologetically39:18 - Privacy on Social Media: You Don't Have to Share Anything45:50 - Trial Reels: The Most Underused Instagram Tool Right Now

Shannon Ford is a content creator, storyteller, and internet personality known for her time onVery Cavallari and her unfiltered presence online. In this episode, Rivki and Shannon get into authenticity, the art of oversharing, navigating friendships, relationships, and what it really means to find people who show up for you.We get into:Shannon's origin story: DC politics, dropping out of college, moving to Nashville on a whim, driving for Uber, landing on Kristen Cavallari's reality show, and getting fired from both the job and the show in the same breathWhy being authentically yourself online is not as simple as it sounds, and why performative relatability is actually worse than being polishedLearning to stop giving the internet everything, and how her husband helped her realize that keeping something private is not the same as being fakeThe "too much" fear: how she spent her whole life convinced she was too much for people, and how James made that fear completely disappearWhy gossip is the root of all evil, why communication is the hallmark of every lasting relationship, and what to do when the other person refuses to meet you halfway📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Shannon's IG: probablyshannon | TikTok: probablyshannonn0:00 Intro3:30 No New Friends (Except Rivki)4:32 Shannon's Origin Story10:10 Authenticity Online and Why It Is Not as Simple as It Sounds12:18 Performative Relatability and Where the Internet Is Now22:50 Trolls, Mean Comments, and Learning Not to Feed Them28:29 Fashion Critics and Rivki's Gown Era34:00 Friendship Breakups and the Case for Communication42:04 How She Knew James Was the One44:00 Being Too Much and Finding Someone Who Celebrates It53:34 What Actualization Actually Looks Like

Code KIMT20 on https://ubeauty.com, shop Rivki’s top 4 products discusses on the ep here: https://shopmy.us/collections/5251800Claudia Oshry is the host of The Toast, one of the most loyal and joyful communities in podcasting. In this episode, she gets surprisingly real about the version of herself she had to let go of when she became a mom, and why she has never been happier about it.We get into:​Why she deliberately waited 10 years to have a baby, hustled until she could coast, and why she is completely at peace saying no to life-changing opportunities if it means leaving her family​The GLP-1 journey: why she kept it private for months, why she believes medical privacy is non-negotiable, and what finally made her share​Her low-lift wellness philosophy: cycle syncing, gut health, and why she thinks most of wellness culture is a grift​The life cycle of a troll, her Chappell Roan take, and what celebrities actually owe their fans​Her three very different sisters and how Jewish faith shaped everything about who she isIf you have ever felt torn between who you were building toward and who you actually want to be right now, this episode is for you.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Claudia's IG: girlwithnojob | TikTok:girlwithnojob⁠00:00 Intro01:44 Building an Empire Without Losing the Lightness08:38 Celebrity Entitlement and the Life Cycle of a Troll12:44 Wellness After Having a Baby16:17 Low-Lift Hacks That Actually Work21:17 The Girl Boss Era Is Over21:50 Hustling on Purpose So She Could Coast24:35 Her Three Sisters31:29 Jewish Identity and New York Pride32:30 Body Image and Her Soft Era34:12 The GLP-1 Journey37:09 Losing Weight, Quitting Vaping, and Climbing Mountains39:18 NYC City Guide42:24 Family First and Radical Acceptance

Francesca Tighinean is a psychology educator, content creator, and future Hay House author who has built one of the most engaged communities in the psychology space by sharing the things most people are thinking but not saying out loud. In this episode, she makes it very hard to look at your relationships or your loneliness the same way again.We get into:Why anxiously attached people are actually covert avoiders, and how the fear of abandonment causes you to unconsciously choose partners who can never give you real intimacyWhat self-sabotage actually is: a younger, wounded part of you that does not want what you consciously say you want, and what it takes to talk to that partWhy understanding your patterns is not the same as healing them, and why real change has to happen in the body not just the mindThe specific reasons so many people are lonelier than ever: technology removing the need for human contact, lost social skills, and a self-first culture quietly costing us our closest relationshipsWhy the de-centering movement and hyper-rigid boundaries might be reinforcing the very patterns they are trying to healIf you have ever felt like you want deep connections but cannot seem to hold on to them, this episode is for you.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz 📌 Francesca's IG: francescapsychology | TikTok: francescapsychology0:00 Intro4:26 Why anxiously attached people are actually avoiding love6:24 Self-sabotage: the part of you blocking real intimacy7:35 How to actually heal: talking to your inner child10:29 Why self-awareness alone is not enough to change11:51 Getting out of your head and into your body14:48 How to support someone without giving advice16:41 Presence over problem-solving: the parenting parallel19:55 The loneliness epidemic and the village vs. villager problem21:27 How hyper-independence is making us lonelier27:14 Why we have lost our social skills and how to get them back31:39 Have we weaponized therapy language33:46 The de-centering men movement38:52 Do you want to be right or do you want to be happy40:47 Strategic avoidance: when stepping away is the right answer42:40 Practical tips to beat loneliness today

Dr. Amy Wechsler is one of the only doctors in the world who is both a board-certified dermatologist and a psychiatrist, and in this episode, she and her daughter and co-founder of Spotless Clinics, Zoe, make it impossible to think about skin the same way again.We get into:Why stress breaks down your collagen faster than almost anything else, and what cortisol is actually doing to your faceThe truth about Accutane: the myths, the real side effects, and why it can actually cure acne for lifeHow to use tretinoin correctly, because most people are doing it completely wrongSpironolactone, hormonal acne, and what dermatologists actually prescribe for womenThe diet-acne connection most people swear by, and why the science says otherwiseIf you've ever felt overwhelmed by skincare advice and had no idea who to actually trust — this is the episode.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz 📌 Dr. Amy's IG: dramywechsler | Zoe's IG: zoewechsler00:00 Intro05:00 Spotless Services & Accessibility07:23 Stress & Skin Connection11:15 Food & Acne Myths Debunked15:26 Treating Stress-Related Breakouts17:19 Acne Medications: Accutane & Tretinoin24:03 Spironolactone & Hormonal Acne29:01 Beauty Influencers & Skincare Products33:22 In-Office Laser Treatments38:53 Anti-Aging & Lifestyle Impact on Skin43:02 Status Symbols & Good Skin46:08 Building Business as Mother-Daughter

Charlotte Bickley is a beauty creator and editor at large for the Daily Front Row who has built her brand on one rule — she doesn't gatekeep. We get into everything from the procedure she regrets to the faith journey she did entirely on her own terms.We talk about:– the salmon DNA injection that went wrong before her wedding and what she wishes she'd known– which lasers actually deliver (Clear & Brilliant, BBL, Fraxel) and how to know where to start– budget skincare that works vs. where it's actually worth spending– converting to Orthodox Judaism twice — the first time alone, before she ever met her husband– what building an authentic content career really looks like behind the feed📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz 📌 Charlotte's IG: chbickley | TikTok: charlottehbickley0:00 – Intro2:17 – The Content Creator Community & Not Gatekeeping5:37 – Skincare Lasers Breakdown9:15 – Salmon Gate: The Injection Story12:16 – Current Routine, Products & At-Home Devices15:05 – Brand Partnerships & Budget vs. Splurge18:27 – Retinol Burns, PRF & The Future of Injectables22:10 – The End of Overfilled Faces24:10 – Motherhood & Raising Girls27:36 – Converting to Judaism Alone — Then Again for Love33:55 – Faith, Surrender & Trusting the Plan35:01 – Comparison, Online Hate & Staying in Your Lane37:11 – What Strong Women Actually Need in a Partner40:45 – Building a Career From Bergdorf's to Content Creation46:16 – Rapid Fire NYC Recs

Jenn Sherman is one of Peloton's first-ever instructors, a cycling icon who has been leading riders for over 13 years and recently turned her focus to what she calls the Back Nine Era: redefining strength, longevity, and midlife fitness for women. She and Rivki talk about why cardio alone stops being enough in midlife, what her Back Nine Era mindset really means for how women should be moving and fueling their bodies, and why she now spends five days a week lifting weights instead of riding. They also get into the reality of navigating menopause: the mood shifts, disrupted sleep, and bone density wake-up calls nobody warned her about; and why Jenn believes this chapter of life is less about declining and more about pivoting into the strongest version of yourself yet.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Jenn's IG: pelotonjenn 00:00 Intro01:11 Cold-Calling Peloton05:12 Falling in Love with Movement07:52 How Jenn Curates Her Playlists09:19 The Back Nine Era Mindset13:34 What Women in Midlife Actually Need15:39 Why Cardio Alone Isn't Enough20:41 Consistency Over Intensity23:01 Stop Punishing Yourself30:32 Why Walking Changed Everything31:43 Navigating Menopause34:31 Nutrition & Protein in Midlife36:20 Sleep Disruption & Adjustments37:14 HRT, Supplements & Bone Density43:09 How to Prepare in Your 40s46:41 Peloton Strength Trainer Recs48:16 Closing Wisdom & Rapid Fire

Joyce Chabbott is a content creator and mom of four who built her platform around life on the Upper East Side. In this episode, she and Rivki talk about the decision to intentionally share her life online and navigating criticism that she "glorifies motherhood" by not filming tantrums, why she teaches her kids about their privilege instead of hiding it from them, and the isolating experience of becoming a content creator when no one in your real life understands what you're doing. They also discuss setting boundaries with what her kids share about their friends, the fast-paced culture of raising kids in New York City, and how going viral by accident turned into an empowering career she built while still being fully present for her family.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Joyce's IG: joycechabb | TikTok: uppereastsidemommy00:00 Intro01:12 Starting Content Creation by Accident03:34 Isolation & Finding Confidence06:16 "Stop Glorifying Motherhood"09:07 Setting Boundaries with Kids12:45 Teaching Teens About Loyalty & Secrets16:49 Upper East Side Parenting21:48 Teaching Kids About Privilege26:59 From Teacher to Influencer30:47 Building Something While Being Present33:36 NYC Rapid Fire Guide

Kelsey Rose is a certified personal trainer and founder of the Shaep app who transformed her approach from overworking her body to finding sustainable balance. In this episode, she and Rivki talk about her journey from teaching education to building a fitness business during the pandemic, why she combines strength training with Pilates instead of choosing one or the other, and her simplified approach to nutrition that focuses on protein, carbs, and vegetables without overthinking it. They also discuss cycle syncing workouts to your menstrual phases, why walking is the most underrated wellness habit, and how scaling back your intensity can actually get you better results when you stop forcing your body to do things it doesn't enjoy.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Kelsey's IG: thekelseyrose_| TikTok: thekelseyrose00:00 Intro01:17 Origin Story & Teaching Background08:12 Pandemic Pivot to Shape App10:13 Consistency Over Intensity12:12 Overcoming Disordered Eating15:21 Strength Training + Pilates Philosophy19:50 Nutrition Simplified22:38 Weighing Food Without Fear26:33 Taking Your Eye Off the Prize27:18 Cycle Syncing Workouts31:16 Reintegrating Sprints36:49 Day in the Life43:32 Miami Rapid Fire Guide

Vita Sidorkina is a former model turned wellness entrepreneur who built her career walking for Victoria's Secret before stepping away to become a mother. In this episode, she and Rivki talk about growing up in Russia with ambitious, loving parents who taught her resilience, losing her identity when modeling ended and she became a wife and mom simultaneously, and navigating postpartum depression while rebuilding from scratch. They also discuss why discipline beats motivation every time, the problem with fitness trends (from vegan to protein obsession), and how she created The Core—a wellness app built on personal struggles, not textbook theories—that launches with workouts, nutrition, and mindset coaching all in one place.📌 Rivki's IG:@rivkirabinowitz | TikTok: @rivkirabinowitz📌 Vita's IG: @vitasidorkina | TikTok: @vitasidorkina00:00 Intro01:11 Growing Up in Russia04:29 Raising Kids Without Spoiling Them08:01 Modeling's Scars & Healing Journey11:51 Losing Identity as a New Mom13:17 High Achievement as Blessing & Curse15:50 Feeling Like an Outsider in Modeling18:11 Mom Guilt & Being Present23:09 Fitness Philosophy & The Core App27:09 Discipline Over Motivation28:43 Strong Not Skinny (But Let's Be Real)32:01 Simplified Strength Training34:33 Consistency Over Intensity39:17 Intuitive Eating Done Right43:15 Friendship Shifts After 3046:44 Miami Rapid Fire Guide