Localise & Socialise
Localise & Socialise
Elyssa Giedraitis
Localise & Socialise is a podcast for rural and regional business owners who want to harness the power of social media to connect with their local community. We're going to navigate the social media landscape and explore strategic actions tailored for businesses outside of the city lights. In each episode, we'll dive into a unique challenge and opportunity faced by rural and regional businesses throughout Australia. Whether you're a charming local retail store, a family farming business, the local go-to cafe or an agricultural dealership, we have tips, tricks and interviews that will help you leverage social media platforms effectively. Discover the method to telling your story authentically, how to create a meaningful connection with your audience and build a strong online presence that reflects the heart and soul of your community. We'll demystify social media and help you turn them into powerful tools for your business. This is an EJG Creative Pod Co. podcast for EJG Creative.
Elevate Your Local Social Media Game This Christmas
Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we've got you covered. Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Dec 15, 2023
9 min
2024 Social Media Predictions for Local Businesses
There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Dec 8, 2023
7 min
Stop Talking About Yourself: Shifting To A Customer-Centric Approach
In this episode, we explore the importance of having a custom-centric focus on your local business's social media platforms. We begin with discussing who you're business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business. Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Nov 17, 2023
12 min
Should Your Business Be Using Local Social Media Marketing?
Your rural business is on social media, right? But are you reaching the right people? In the first episode of Localise and Socialise, let's explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing. Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Nov 10, 2023
8 min
Authenticity and Consistency: Why Your Brand Voice Matters
In today's episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand's reputation. In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consistent and authentic brand voice that resonates with your target audience. Let's dive in!Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Sep 29, 2023
8 min
Create Content With Your Content Pillars
Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas. Find your content pillars cheat sheet here.Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Sep 7, 2023
10 min
Generate Buzz For Your Business With Word-Of-Mouth
When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using. Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Aug 9, 2023
7 min
The Pros & Con of Rebranding Your Business
Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying "Yep, let's rebrand!" The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more! Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Jul 28, 2023
7 min
Things To Remember About Social Media (and your smm)
I've gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager. Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Jul 21, 2023
4 min
Understanding the Algorithm: LinkedIn
Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly.Find Elyssa and EJG Creative on socials! InstagramFacebookTikTokLinkedInEJG Creative WebsiteThis is an EJG Creative Pod Co podcast.
Jul 14, 2023
4 min
Load more