
Welcome to a deep dive into the dynamic world of marketing with our special guest, Aarti Samant! In this episode, we trace Aarti's inspiring journey from her early days to becoming a force in the marketing realm, touching upon her experiences, insights, and predictions for the future.
Aarti shares her wisdom on the importance of community in branding, practical advice for social media enthusiasts, and a glimpse into what the future holds for marketing in 2024. Whether you're a seasoned marketer or just starting, this episode is a treasure trove of insights.
🎙️ Connect with Aarti Samant:
LinkedIn:- https://www.linkedin.com/in/aartisamant/?originalSubdomain=in
Instagram:- https://www.instagram.com/thesortedgirl/?hl=en
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Engage with us in the comments, hit the like button, and subscribe for more enriching conversations with industry leaders. Ready to elevate your marketing game? Let's dive in! 🔥 #MarketingMinds #AartiSamant #SocialMediaCareer #2024MarketingTrends
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Timestamps-
0:00-intro
1:34- Introduction of Aarti Samant
3:44- Beginnings of Samant
15:08- The social media journey
19:00- Working for Hotstar
22:44- Why did Samant like to Study marketing?
24:05- Basic Fundamentals to use for a marketing career
29:45- “A brand without community is a joke”
34:31- How to make Social Media your career?
42:22- 2024 Predictions for Marketing
53:02- Productivity tips
59:14- How to have a flexible team?
1:01:27- Repetitive patterns in brands
1:08:49- How to know your Audience as a creator?
1:20:11- Outro
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@Justcuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #podcast
Feb 16, 2024
1 hr 20 min

In today's fun episode of the Just Curious Podcast, we have a special guest, Vishwaa Joshi, who's also known as the "The Other Vishwaa." She's super popular on Instagram with more than 170,000 followers!In this episode, it's like two friends having a nice chat in a cafe. They talk about all kinds of stuff related to work and life, and it's not boring at all, I promise!In this podcast, Utsav and Vishwaa talk about what happens when you become famous as a content creator. They also chat about Vishwaa's favourite TV shows, what she thinks about sharing your love life online, and even using your partner in your content. And guess what? Vishwaa is only 21 years old, but she talks and thinks like an 40 year old women with great wisdom. So, sit back, relax, and enjoy this cool episode, my friends!Follow Vishwaa Joshi:Instagram:- https://instagram.com/the.other.vishwaa?igshid=MzRlODBiNWFlZA==🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Timestamps:
00:00 - Intro
02:15 - Self-Obsession of Vishwaa
05:30 - How Content Journey Started ( the other Vishwaa)
08:38- First Viral Video
09:35- Favorite Reality Show's of Vishwaa
12:58- What changes have come after fame
18:40- How to stay rooted after being famous
23:20- Future Content plans of Vishwaa as a Creator
26:40- Vishwaa's Content Creation Process
29:20- First Experience on Stage
30:40- Preparation for being an Actor
32:22- Ranveer Singh or Ranbir Kapoor who's Favorite?
33:22- Koffee with Karan Favorite Episode of Vishwaa
34:24- Ranbir Kapoor's performance in Animal
35:20- The graph of staying family gradually decreases after the age of 21
38:12- Opinion on Relationship
45:00- Who is the one and only person for Vishwaa
47:03- What do girls look for in a guy?
49:00- GenZ are more self-aware than any other generations
52:20- How to Deal with Hate?
57:00- Smriti Irani follows me
01:00:15- Movie Promotion Experience
01:00:25- Meeting with Rishab Shetty, Katrina Kaif, Sidharth Chaturvedi
01:01:52- Fukrey Promotion and Richa Chaddha
01:02:53- Highest Viewed Reel
01:03:57- How did the Idea of Surti Aunty in Kashmir come?
01:05:48- Like, Share & Subscribe its Free
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@Justcuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Vishwaajoshi #Podcast
Oct 27, 2023
1 hr 6 min

Do Read Hannah Lalhlanpuii & Tanushree Singh:-Postcard from the Lushai Brigade: https://amzn.eu/d/6lXhYoP The Letter to Lahore https://amzn.eu/d/8Thf3XQ On today’s episode of Just Curious Podcast, we have with us Tanushree Singh and Hannah Lalhlanpuii. Tanushree and Hannah both are authors. They have written books under the series called “Songs of Freedom”. Tanushree’s book name is The Letter to Lahore and Hannah’s book name is Postcard from the Lushai Brigade.
In this podcast episode Utsav, Tanushree, and Hannah talked about the meaning of freedom for different people. They talked about caste, religion, and issues around the northeast of India. Hannah shared stories about Mizoram people who are still under the trauma of the Insurgency Period of Mizoram from 1960 to 1980. Tanushree talked about the caste system problem in India. What are some of the values we should develop to stop doing this?
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@Justcuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious
Oct 20, 2023
51 min

9 Legendary Hacks Pro Marketers Use for Branding and Content | Nikhil Kant| The Spotlight India|JC82
Unlock the Secrets of Social Media Marketing and Branding with Nikhil Kant: A FREE Masterclass You Can't Miss!
On today’s episode of Just Curious Podcast, we have with us Nikhil Kant. Nikhil is a Head of Brand Marketing, PR, and Social at Even. Previously he was the Global Social Media Head of Uber. He is also an angel investor. Nikhil has over 13+ years of experience working in the Advertising and Marketing Industry. Nikhil has worked on marketing campaigns for brands like Coca-Cola, Micromax, Durex, Sony, etc. He also worked on the 2014 BJP’s General Election Marketing campaign “Abki Baar Modi Sarkar.”
In this podcast episode, Utsav and Nikhil talked about Genius Branding Strategy behind Coke Studio and Zomaland. How content and social media marketers can evoke emotions in the consumers by the content? How to build a brand’s social media page from scratch? Marketing Strategies brands can learn from BJP’s 2014 Marketing Campaign.
If you are into the Social Media Marketing industry or you are into content creation, you can learn many things that a 1000rs course will also not teach you. This is an absolutely FREE Masterclass on Social Media Marketing and Branding.
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Timestamps:
0:00 - Intro
2:30 - Story Behind Nikhil's Long Hair
6:00 - Nikhil's Journey in Advertising Industry
8:30 - Losing His Father at a Young Age
14:05 - Working on Coca Cola, BJP Election and Micromax Marketing
18:20 - "Hack Number 1" Coke Studio and Zomaland - Genius Branding Strategy
22:25 - "Hack Number 2" Causes & Purposes in Marketing
27:30 - "Hack Number 3" Use these Triggers to Evoke Emotions
29:55 - "Hack Number 4" Being Serious in Marketing is USELESS
36:40 - "Hack Number 5" Is Funny Content Require to Grow Followers on SM?
43:30 - "Hack Number 6" How to Build a Brand's Page from Scratch on Social Media?
49:35 - "Hack Number 7" How to find a Target Audience for a Social Media Page?
56:15 - "Hack Number 8" Hero, Hub, Hygiene - Content Framework
1:00:37 - "Hack Number 9" BJP's Marketing Campaign for Elections in 2014 - Abki Baar Modi Sarkar
1:07:00 - "Bonus PR Tip": PR Machinery to Spread Hate
1:09:15 - Parting Thoughts
1:09:37 - Zero Cost Support - Subscribe, Share, Like and Comment
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to The Spotlight Clips Channel :
@JustCuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Podcast
Oct 12, 2023
1 hr 44 min

On today’s episode of Just Curious Podcast, we have with us Srikanth Acharya. Srikanth is a Founder and CEO of Offineeds. Offineeds is one of the most important trusted corporate gifting companies in India.
In this podcast episode, Utsav and Srikanth talked about the Merchandising market in India. Srikanth shared stories about How Star Wars, Marvel, and Barbie sort of movies make 60% of their revenues from the merchandise. Also, he talked about Taylor Swift’s Era tour and how she is earning revenue in millions from just merchandise.
Apart from that they talked about the Future of Employment in India. Leadership mental models Srikanth uses in making important decisions and growing a business.
Timestamp:
0:00 - Intro
2:32 - Srikanth's Entrepreneurial Journey
5:20 - B2B is a Boring Business
7:30 - Different Skills for Different Scale of Business
10:52 - Content Creation important for Business
14:15 - Facebook Ads are becoming extremely expensive
18:31 - Marvel and Taylor Sweift Merchandise Revenue
22:00 - Different types of Gifting in Business
26:42 - Why Employee Gifting is Important?
29:00 - Future of Jobs/Employment in India
38:55 - Leadership Mental Models of Srikanth
47:25 - Magnify vs Multiply (Two ways to grow a business)
52:15 - Srikanth's 3 CRORE Debt Story - Darkest Phase of his Life
1:00:20 - Harvard makes 18$ Million Dollars of Merchandise
1:03:30 - Merchandising as a Coach/Creator
1:07:38 - Partng Thoughts
1:09:05 - Zero Cost Support - Subscribe, Like, Share and Comment
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@thespotlightindiaclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious
Oct 5, 2023
1 hr 9 min

Shocking Secrets:Why Everything You Know About Weight Loss is WRONG! | Prachi Shah | Just Curious 80
In this podcast episode, Utsav and Prachi talked about a lot of common question that young people has in their minds regarding fitness and weight loss. They talked about Instant Weight Loss Culture’s side effects on the human body, Gym vs. Home Workouts, and Strength Training vs. Body Weight Training.
They also talked about whether Is Vaping a good substitute for Smoking. If not, then what are the negative effects of it on the human mind and body? Lastly, Prachi revealed shocking myths about the consumption of Milk in Indian culture.
On Just Curious Podcast, we have with us once again, Nutritionist and Founder of Health Habitat, Prachi Shah.
Follow Prachi Shah:Linkedin: https://www.linkedin.com/in/prachishaahInstagram: https://instagram.com/shahprachi?igshid=MzRlODBiNWFlZA==
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Timestamp:
0:00 - Intro
2:35 - Instant Weight Loss
11:30 - Gym vs Home Workout
13:45 - How much Calories person needs to Burn?
17:55 - Best Workout Plan
23:45 - Difference in Men vs Women's Body
24:55 - Warm Water vs Cold Water
26:05 - Effect of Alcohol, Marijuana, Smoking on Body & Mind
36:03 - Smoking vs Vaping
41:00 - Gym Culture
46:10 - Strength Training vs Body Weight Training
48:05 - Nutrition for Women Body Transformation
52:20 - Milk is good or not?
55:05 - Zero Cost Suppport - Subscribe, Share, Comment and Like
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@thespotlightindiaclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Prachishah #Podcast
Sep 28, 2023
55 min

The BEST Preparation for Death is Living an Amazing Life | Toshan Tamhane | The Spotlight India|JC79
On today’s episode of Just Curious Podcast, we have with us Toshan Tamhane. Toshan is a Global Chief Operating Officer of UPL. He is also an angel investor. He worked with McKinsey as a Senior Partner and Consultant for 18 years.In this Podcast Episode, Utsav and Toshan talked about Death, Negative visualization, and How this concept can help you make life-changing decisions. They also discuss the importance of failure within a country or culture. How school systems are destroying learning experiences for young students. Also, Utsav and Toshan talked about Christopher Nolan and The Dark Knight. Watch this episode till the end, because Toshan has brilliantly articulated all the topics. Toshan’s articulation of thoughts will help you in improving your communication skills. Prepare your pen and paper because you'll want to jot down these invaluable takeaways!Follow Toshan:Linkedin: https://www.linkedin.com/in/toshan-tamhane-b3b641/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk -
Instagram: https://www.instagram.com/toshantamhane/🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to The Just Curious Clips Channel :
@JustCuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Toshantamhane
Sep 21, 2023
1 hr 24 min

In this episode of Just Curious Podcast, Utsav and Shrenik talked about A to Z of Movie Marketing. You will get to know a lot of in-depth stuff about Movie Marketing from this Podcast. The phenomenon called GEN Z Marketing and What are their buying behaviours? Also in the podcast, Shrenik has shared his Leadership and Decision Making Mental Models and Framework. So if you are an employee or an early-stage startup founder or freelancer you can use these mental models to grow faster in your life.
On today’s Episode of Just Curious Podcast we have with us, Shrenik Gandhi, Shrenik is a co-founder and CEO of White Rivers Media.
Don’t miss Crazy Shahrukh Khan stories that Shrenik has shared in this episode. Shrenik has worked with King Khan multiple times. Fun Fact: Jawan has been digitally promoted by Shrenik’s company White Rivers Media.
I promise you, You will not get bored in this podcast episode!
Follow Shrenik:
Instagram: https://www.instagram.com/g.shrenik/
Linkedin: https://www.linkedin.com/in/gandhishrenik/
Follow White Rivers Media:
Website: www.whiteriversmedia.com
Instagram: https://www.instagram.com/whiteriversmedia/
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Shot & Edited: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Timestamps:
0:00 - Intro
3:50 - What Drives Shrenik after 11 years of Entrepreneurship?
5:15 - Power of Information is important in Today's world
6:15 - Give Short Term Fixes to your clients before long terms
11:03 - Shahrukh Khan Pathan's Marketing Strategy
12:30 - Gadar 2 Marketing Strategy for 500Crore Collection
14:10 - Movie Marketing's A to Z
22:30 - How did Karan Johar save Student of the Year from loss?
25:08 - Barbie vs. Oppenheimer Marketing
27:00 - Movies are a World of Dreams
29:00 - Low vs. High Ticket Prices of Movies
32:33 - OTT Series and Movie Marketing
37:30 - Scam 1992 Marketing
40:00 - GEN Z Buying Culture is a Different World
46:00 - Learning Fundamentals of Marketing is Important
49:25 - Decision-Making Mental Model of Shrenik
58:05 - Framework to Increase Productivity in Company
1:01:05 - Leadership Mental Models of Shrenik
1:05:51 - Do Tough Conversation as a Leader
1:10:00 - How hard to create Thick Skin as a Leader
1:11:30 - I am a fan of Shahrukh Khan as an Entrepreneur
1:13:51 - Alpha generation is CRAZY
1:15:10 - LSD Formula for People's Growth in a Company
1:18:15 - Everyone is a Salesman in the World
1:20:00 - Chill Talks with Shrenik
1:27:15 - Shahrukh Khan's Work Ethic is unmatchable
1:30:00 - Stories of Shahrukh Khan and Why He is Last of the Stars
1:36:45 - Parting Thoughts
1:38:10 - Zero Cost Support - Subscribe, Like, Share and Comments
===
Subscribe to Just Curious Clips Channel :
@JustCuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Shrenikgandhi #podcast
Sep 15, 2023
1 hr 38 min

On today’s episode, we have with us Kevin Missal. Kevin is a bestselling author and Founder of Hubhawks. He has published many books but He got recognition for his Kalki Trilogy. He has written books on Hindu Mythological characters like Narsimha, Karna, Prahlad, Durga, and many more. His latest book from the third book in the Sinbad series Sinbad and The Rise of Iblis was released last month.
In this podcast episode, Utsav and Kevin talked about, How much money authors make in India. How did Kevin develop his love for Hindu Mythology? What is Kevin’s Writing process and ritual? How much money does Kevin want to make in his life? How author market their books in India? Utsav and Kevin talked about the full marketing process of the book. Apart from that Kevin gave his opinion on Chetan Bhagat’s impact on Indian Readers and Why Board exams are killing creativity in people and turning them into non-readers.
Book Link: https://www.amazon.in/stores/page/8AF1C321-1990-4DA4-ACF2-432DC78717AF?ingress=0&visitId=3bb647b9-e377-433d-a94b-0ef8aac6e7bf&linkCode=sl2&tag=w0fe9-21&linkId=10785efd798a5c43929274f4ad3207c0&language=en_IN&ref_=as_li_ss_tl
Follow Kevin Missal:
Kevin's Instagram - https://www.instagram.com/kevin_9695/
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
0:00 - Intro
2:30 - How to Hook readers as a Writer?
3:15 - How Kevin developed his interest in Hindu Mythology?
6:41 - Hindu mythology helps in becoming self aware
7:35 - Fame or Money?
11:15 - How Much Money Kevin wants to make?
16:25 - Creative vs Commerce
18:50 - Problems Kevin Faced in Publishing a Book
22:40 - How Kevin Pick Characters for his book?
25:35 - Leadership Learnings from Sinbad
27:50 - Kevin’ Writing Ritual
29:32 - How to Avoid Distraction to do Focus Work?
32:15 - Bore Yourself to Get Better Ideas
33:30 - Book Writing Process
34:45 - Work - Life Balance is Bullshit
36:45 - How much Money Writers can make in India?
41:25 - Book Marketing Process
44:58 - Book Royalty % to Writer
45:50 - How many Books need to sell to become a Bestseller in India?
47:30 - How Publishers Pick Writers?
53:35 - Chetan Bhagat’s Hatred in People is Baseless
56:29 - I publish my First Draft as a Book
57:40 - Types of Books Selling Big in Market
58:20 - Fiction Books are Dying in India?
59:18 - Read this Book to Understand Kevin’s work
1:00:20 - Sinbad and The Rise of Iblis - Third Book in Sinbad Series
1:01:30 - How Kevin reimagine mythological characters?
1:04:19 - Culture of Fantasy Fiction in India vs International Market
1:05:30 - Remove Board Exams to make people more Creative
1:07:00 - Parting Thoughts
===
Subscribe to The Spotlight Clips Channel :
https://youtube.com/@thespotlightindiaclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
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🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #Kevinmissal #podcast
Sep 7, 2023
1 hr 3 min

Relationship, Mental Manstrubation & Work Life Balance ft. Akshat Tongia | The Spotlight India |JC76
Mental Masturbation is killing Indian Youth by giving them false sense of hope. Why Relationship can't work without sacrifices? Work-Life Balance is Good for career or not? To know all the answers watch full episode.
On today’s episode, we have with us Akshat Tongia. Akshat is a content creator and founder of Contentfloww. My conversation with Akshat is one of the best conversations you will listen to this year.
In this podcast episode, me and Akshat talked about Mental Masturbation. Lot of young people suffer from mental masturbation where they feel they are being productive but in reality, they are not. We talked about How to Pick the Right Skill to progress in your life really fast. Secrets to Get 1M Followers on Instagram. Me and Akshat had a very interesting debate on Work-Life Balance and the European Culture of Working (Don’t Miss This). Then we talked about How to handle personal relationships as an Ambitious person. Why Relationships can’t work without sacrifices? And many more interesting topics.
🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987
0:00 - Intro
2:42 - First Skill Akshat learned
4:52 - How to Pick Right Skill for Career Growth?
8:35 - Mental Masturbation
12:08 - Time Blocking for High Productivity
14:10 - Build Leverage of Attention
16:45 - Build Distribution First then Build Product
17:41 - Indian Creators are Not Matured
24:40 - Secrets to Get 1M on Instagram
28:50 - Figure Out What You Not Want to Do in Life
31:02 - 10M Followers vs 30 Crore Money
34:01 - Personal Branding is all about..
40:00 - Indian Youth Don't Face Failure Early in Life
43:30 - Cultural Shock on Europe Trip
45:58 - Work - Life Balance Debate
53:00 - Biggest Fear of Indian People
59:41 - Paris is F*cking Good
1:06:25 - Relationship Can't Work Without Sacrifices
1:12:25 - Dating makes you Good at Sales
1:13:45 - Male and Female Friendship
1:16:25 - Play Life in Seasons
1:18:32 - Hard to Change Akshat's Mind on these things
1:19:30 - Tradeoffs Akshat Making for Career Growth
1:20:50 - Write for Clarity of Thoughts
1:24:18 - Zero Cost Support - Subscribe, Share, Like and Comment
Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Shot and Deep Bhensala: (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
===
Subscribe to Just Curious Clips :
@JustCuriousclips
Just Curious Podcast Playlist:
https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k
===
Let's Connect Online:
📱Instgram: https://www.instagram.com/thespotlightindiaa/
👨🏻💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/
😄Facebook:https://www.facebook.com/thespotlightentertainment
📩To get in touch with us drop a mail at - [email protected]
===
🙋♂️Who are we:
‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.
#TheSpotlightIndia #JustCurious #akshattongia
Aug 31, 2023
1 hr 24 min
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