This episode - Money-Bags Mat, It's All In The Details - Is an interview with Brian's 4th son, Matthew Eisenhower Sykes (of 5 biological boys and 3 step children - 2 daughters and 1 more son). Matthew, soon to be 15, is a creative, hard working, funny and expressive young man. Trish has stated many times that Matthew LOOKS the most like me (with Benjamin looking the most like my younger self).At the ripe YOUNG age of 14, Mat is currently in his 2nd year of entrepreneurship - running MowBros, a lawn care and mowing service in Whispering Pines, NC that I helped his older brothers Benjamin and Nicolas to start back around 2016. His perspective and insight - even from one so very young, is on point with what matters in business. Give this episode a listen and prepare to be amused, challenged and encouraged in your personal business pursuits!: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - The Difference Maker : What Difference Does It Make - is a conversation between Brian and Trish of AdJourney, seeking to answer (in part) the question of what makes the difference in your business and life?This has been a recurring question between the 2 over the past several months, and Brian decided it was time to tackle this concept. The 3 takeaways are:Make it CountBe IntentionalTie it to Your Root Purposes (your WHY): : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyWe BELIEVE the most fulfilling way to help our clients, is to SOLVE their business problems related to messaging and effective communication. IF you could use some guidance - contact me today. We can help you get your business in alignment, so you can GET the clients YOU are meant to serve. Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

Get To The Point... This podcast - What's Your Message? If You're Clueless, So Are We...  - is a conversation between Brian and Trish around the topic of getting to the Core message as a Business in your communication. The goal is to get to the point of your messaging so you can be EFFECTIVE in your communication.  This conversation is from Brian's engagement on some Facebook Groups centered around National Business Networking, where the comment was repeatedly made that their number one issue was "needing more exposure." Brian addressed this in post, and decided we needed to create a podcast on this topic to flesh out the idea a bit more. The title is very appropriate, as so many SME Leaders feel that the answer is volume / numbers / exposure, but Brian and Trish contend that numbers do not matter, if it is the WRONG audience, or the WRONG message.: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyWe BELIEVE the most fulfilling way to help our clients, is to SOLVE their business problems related to messaging and effective communication. IF you could use some guidance - contact me today. We can help you get your business in alignment, so you can GET the clients YOU are meant to serve. Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - Logic Versus Emotions In Problem Solving...  - is a conversation between Brian and Trish around the topic of the role Emotions can play in fogging up your perspective and limiting your ability to solve problems. The goal is to learn to be objective and ask good questions of yourself and others in order to find the solution.  This conversation is from a challenge faced by one of our "children" and the resulting conversation Trish and I in retrospect.Strongest takeaway in MY perspective, is "you are the biggest problem in your business, and simultaneously, you are the BEST solution in your business. Listen in for some thoughtful discourse on deciding well!: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyHelping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - Exploring Your Definition of Good. You Might Be Wrong...  - is a conversation between Brian and Trish around the topic of What IS Good - and are we confusing Familiar and Comfortable, as Good?  This conversation is from personal experience, extensive reading on the subject, and constant observation.*As a note ... In the episode, the term "lizard brain" is used to describe a knee-jerk response. Not an advocation of evolutionary theory, but rather a recognition that there are impulse elements in our thinking hardwired into the root level of our "programming" as human beings, often tied to things beyond our conscious thought. Modern science tends to refer to this process as our "reptilian brain"... : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyHelping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - Growth Minded - Embracing the Suck  - is a conversation between Brian and Trish discussing the necessary elements of a growth mindset and what that means. This conversation occurred on the heels of a question posed by our daughter, "Who says that?!?!" when a late, middle-aged person told her that "It only gets worse from here Honey!": : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyHelping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.AdJourney Marketing & Consulting Agency Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Wesley Sykes is the youngest son of Brian Sykes (of 5 biological boys, and 3 step-children). Today's JumpStart-U podcast is an interview with Wes - who currently at the ripe young age of 12 is exceptionally emotionally mature, mentally astute and all around one of the coolest people I know (and that is with adults included in the mix). Trish has said often that Wes is the most like me (all around) of all my boys - and so it is always interesting to engage with my "mini-me" and see how he observes life, tackles problems and pursues his interest. (Ever wondered what you might have been like with different parents or circumstances?)While Wes does not have a wealth of experience in business, his insight and creative thoughtfulness is rich and rewarding. I feel you will get a LOT from this interview.: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected] Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.AdJourney Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.AdJourney Marketing & Consulting Agency Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.Today quip is on the subject of the quote by Howard Luck Gossage - ""An ad should ideally be like one end of an interesting conversation." Too often advertisers feel a different calling for their created ads. Win awards. Show their cleverness with wordsmithing, illustration or photography. Express great balance in their layout and graphic design. Promote the features and benefits of a sold product (goods, ideas and/or services). But, advertising - GOOD advertising is something a bit different in its intent.For help with your advertising, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/AdJourney Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.Today quip is on the subject of a quotation from John C. Maxwell in his book "The 21 Irrefutable Laws of Leadership".If your business (or YOU personally) have found yourself viewing life through a lens of lethargy of action ('cause no one is complaining) - that is a red flag you are heading down the wrong slope! What you SHOULD be asking, is what can I be doing to not only make the experience better, but what can I do to ensure I am positively memorable and competently unforgettable! For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/AdJourney Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.Today quip is on the subject of - Je ne sais quoi. Revisiting the "Don't sell the steak" quotation for another slanted approach to this truism. For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/AdJourney Marketing & Consulting AgencyHelping Brands connect with ideal clients thru strategy, branding, interaction & stories.