In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
May 9, 2017
5 min
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
Dec 8, 2016
6 min
The lifecycle of a JTBD can help you understand your customer’s struggle for progress
Nov 4, 2016
5 min
Create breakthrough innovations by focusing on why instead of how.
Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?
Oct 7, 2016
4 min
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.
Oct 5, 2016
5 min