Sales is about talking to people and making friends. We sell to our kids everyday. We even sell to our friends. When was the last time you told a friend about a great movie you know they’d love to see or a book they’d love to read. Telling them the outcome of why they’d enjoy your recommendation reinforces that you really do know them. Have a listen as Book in 30 Days Coach, Linda Vettrus-Nichols filled me in on the fact that sales isn’t sleazy, it’s just a conversation.