In this podcast, Richard Jacobs invigorates business owners by offering a specific means of action. The current atmosphere lends itself to mindless waiting, which is never the right mode for a business. Richard shares a realization regarding his own business activity and how he made a move toward tackling what he could control. Ultimately, he says, there's nothing more powerful for a business than controlling your own media. He describes ways he's done that and how our speak-a-book package can be your means to that end. Even better, he tells listeners that Jacobs and Whitehall Publishing is offering a unique promotion this month called our Rise Promo. We've added a stellar media element to the speak-a-book package that ensures your book will be highlighted in multiple ways by the media. So listen in for more details and to get a jolt of energy to help improve your business.

Most attorneys develop their client base within a twenty-mile circle from their location. Owner of RJR Media Magic and friend of Richard, Ron Sheetz, explains a great way to get free publicity within that local circle. He’s developed a stellar system for bringing in news coverage that will bring positive publicity to your practice. Furthermore, Richard and Ron have combined efforts with a guaranteed offer by merging Don’s services with Speakeasy Marketing, Inc.’s Speak a Book program. Ron explains how he has been able to get clients free news coverage, from television spots to radio and newspaper, of positive personal interest stories. For example, one news outlet covered a client’s fundraiser. Another news spot covered a big donation a client made to March of Dimes, a story that held personal interest because the owner’s child had benefited from the charity. Ron starts with a personal connection and goes from there. Ron and Richard are offering an exciting guaranteed deal through the Speak a Book program that includes a price break from Ron coupled with a guarantee of a specified amount of free media attention. Listen to learn more! Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com to ask about this deal or share any other questions or thoughts you have.

Criminal defense attorney, Julio Laboy, discusses his firm, the kinds of clients they serve, and why he decided to publish his expertise and share it with clients and potential clients. Julio Laboy’s firm, Laboy Law Office, is a boutique criminal defense firm. They handle all major felonies and misdemeanor cases, including DUI. Attorney Laboy talks about his philosophy and reasons behind why he decided to publish. Publishing is an amazing tool that can help businesses bring in new clients. Jacobs & Whitehall’s proprietary Speak-a-Book™ system breaks down the process into easy to manage steps, helping busy professionals get a book out into the marketplace that can greatly enhance their reputation and increase business. Laboy states that he is passionate about what they do for their valued clients, and he wanted to provide his clients with a resource that you can pick up and touch, something to inform them about why their case matters, and how he can help. Even if the potential client simply learns some information, and ends up working with another attorney, Laboy states it’s a good feeling to help others, be they clients or new attorneys. Sharing information is helpful and a worthwhile endeavor.  Attorney Laboy shares his thoughts on how to go about the process of publishing, for other professionals who may be considering it. Personally, Laboy’s firm has developed strategies for criminal defense work, and he shares this as well as his approach to disaster relief based on his past experience as a disaster relief responder. As he states, when clients come in with a problem, it’s their ‘disaster’ and attorneys are the ‘responders’ that are there to handle the problem. He explains that sharing your passion, sharing your strategies for handling felony cases, etc. can be a great way to educate and inform in a helpful way. Laboy says that if you stay true to what you love, you’ll be able to share valuable information with those who need it.  Continuing, Laboy talks about his background as a reporter and a writer, before becoming an attorney, and how that has influenced him. But Laboy says that you don’t need to be a skilled writer, or even a writer at all, to have success with the Speak-a-Book™ system, because the process is so simple, and every professional can benefit from it. With the Speak-a-Book™ system, professionals can speak about what they know and turn that knowledge and information into a book, so they can get a competitive edge in their field. Laboy states that publishing is a way to set yourself apart, to establish yourself as an authority. It can work for you because being an author means something, and clients understand that.